珠寶業掀低碳革命

丹麥珠寶品牌 Pandora 持續強化永續珠寶布局，近日宣布將為實驗室培育鑽石（lab-grown diamonds）產品導入碳足跡標示，進一步提升產品透明度並回應消費者對永續資訊的需求。

Danish jewelry company Pandora is strengthening its sustainability strategy by introducing carbon footprint labels for its lab-grown diamond products, reflecting growing consumer demand for transparency and environmental accountability.

Pandora表示，其實驗室培育鑽石的碳排放量約比天然開採鑽石低90%。這類鑽石在化學、物理與光學特性上與天然鑽石相同，但透過實驗室環境製造，因此通常被視為價格更親民且環境衝擊較低的替代方案。

The company stated that the carbon footprint of its lab-grown diamonds is approximately 90% lower than that of mined diamonds. Lab-grown diamonds are chemically, physically, and optically identical to natural diamonds but are produced in controlled laboratory environments, making them a more affordable and lower-impact alternative.

事實上，Pandora早在2021年便已全面停止使用開採鑽石，改為採用以100%再生能源生產的實驗室培育鑽石，並搭配回收銀與回收金製作珠寶，作為品牌減碳策略的一部分。

Pandora stopped using mined diamonds in 2021 and now exclusively sources lab-grown diamonds produced with 100% renewable electricity. The stones are set in jewelry made from recycled gold and silver as part of the company’s broader decarbonization efforts.

Pandora執行長 Berta de Pablos-Barbier 表示，碳足跡標示反映消費者對產品來源與製造過程透明度日益提高的期待。她指出，未來Pandora也將公開相關方法學與研究成果，希望推動珠寶產業建立更透明的永續標準。

Pandora CEO Berta de Pablos-Barbier said the new labeling initiative responds to rising consumer expectations around sustainability and product transparency. She added that the company plans to share its methodology and findings with industry peers to encourage greater transparency across the jewelry sector.

她強調：「當消費者越來越重視產品如何被製造時，透明度正成為品牌競爭力的重要因素。」

“As consumers demand greater knowledge of how their products are made, transparency is becoming a defining force for brands,” she said.

近年來，實驗室培育鑽石快速崛起，成為珠寶產業重要的新興市場。相較於傳統採礦模式，其供應鏈通常具備較低碳排、較少土地破壞與更高可追溯性，因此受到ESG投資與永續消費趨勢推動。

The announcement highlights the rapid growth of the lab-grown diamond market, which is increasingly viewed as a more sustainable alternative to traditional mining due to its lower carbon emissions, reduced environmental disruption, and improved traceability.

不過，市場競爭與需求波動仍是挑戰。Pandora同日公布第一季財報指出，實驗室培育鑽石業務目前僅占總營收約1%，且第一季營收年減15%。這顯示儘管永續珠寶市場受到關注，但消費者接受度與市場規模仍在發展階段。

However, the segment still faces market challenges. Pandora’s first-quarter earnings report showed that revenue from lab-grown diamonds, which currently accounts for around 1% of total sales, declined 15% year-over-year. The results suggest that while interest in sustainable jewelry is rising, market adoption remains in an early stage.

產業分析指出，未來珠寶品牌的競爭將不再只是設計與奢華形象，而是供應鏈透明度、碳管理與材料來源治理能力。隨著全球ESG監管與消費者意識持續升高，碳足跡標示可能逐漸成為高端消費品的新標準。

Industry analysts note that competition in the luxury jewelry sector is increasingly shifting beyond aesthetics and brand image toward supply chain transparency, carbon management, and responsible sourcing. As ESG expectations continue to grow globally, carbon footprint labeling could become a new benchmark for premium consumer goods.