Blue Yonder Acquires Pledge to Build a Carbon-Smart Supply Chain Platform

Blue Yonder Acquires Pledge Earth Technologies to Strengthen Scope 3 Carbon Tracking in Supply Chains

Global supply chain digitization and sustainability leader Blue Yonder has announced the acquisition of the business assets of UK-based climate tech startup Pledge Earth Technologies. This move integrates Pledge’s internationally compliant carbon emissions tracking technology into Blue Yonder’s supply chain platform, enabling companies to more effectively monitor and disclose Scope 3 emissions, in response to increasingly stringent sustainability disclosure regulations.

Unlocking Carbon Data Bottlenecks in Supply Chains: Precision Scope 3 Tracking

Founded in 2021, Pledge Earth Technologies developed a cloud-based platform that automatically aggregates freight data from multiple logistics modes - including air, sea, and inland transport - and calculates the associated carbon emissions. With its integration into Blue Yonder’s platform, companies can now track the full carbon footprint of their supply chain networks in one place, aligned with ISO 14083 and GLEC frameworks, and compliant with disclosure requirements from the EU CSRD, SBTi, CDP, and more.

“Accurately quantifying supply chain emissions is a critical starting point for sustainability transformation,” said Saskia van Gendt, Chief Sustainability Officer at Blue Yonder. “Our customers can now move beyond disclosure to identify their most carbon-intensive operations and optimize for cost, efficiency, and emissions simultaneously.”

Unlike tools that only measure internal corporate emissions, Pledge’s system connects directly to third-party logistics providers’ data systems, delivering real-time, auditable emissions data to support global logistics decision-making.

Carbon Markets Catalyst: Emissions Disclosure Driving Supply Chain Transparency

As carbon policies shift from corporate-level commitments to full supply chain accountability, carbon disclosure is transitioning from a voluntary initiative to a regulatory requirement. The EU CBAM began its transitional phase in 2023, the U.S. SEC adopted draft climate disclosure rules in 2024, and countries across Asia - including South Korea, Singapore, and Japan - have launched carbon taxes or pricing systems. These developments push global companies to trace and manage supply chain emissions to avoid externalized carbon risks.

This acquisition provides companies with audit-ready Scope 3 emissions data, a crucial entry point into carbon markets. It enables participation in the voluntary carbon market (VCM), carbon asset inventorying, and performance-based decarbonization transactions, such as carbon-neutral logistics contracts. As trends like internalized carbon costs and sustainability-linked financing grow, supply chain carbon data is poised to evolve from an ESG appendix to a core variable influencing profits, valuations, and investment ratings.

“Verifiable carbon data is a prerequisite for integrating carbon and financial markets,” said Bjoern Stengel, Global Sustainability Research Director at IDC. “Blue Yonder’s strategic acquisition helps companies shift from carbon disclosure to carbon decision-making, strengthening data-driven sustainability governance.”

Entering the Era of the “Carbon-Intelligent Supply Chain”

This merger signals a new era in enterprise supply chain management: the rise of the Carbon-Intelligent Supply Chain. Companies can now go beyond reducing empty miles and optimizing fuel use - they can switch transport modes and choose logistics partners based on carbon performance, paving the way for carbon-driven operational strategies.

Through the enhanced Blue Yonder platform, customers will be able to:

For carbon-intensive sectors such as manufacturing, retail, FMCG, and global trade, this integration offers a clear example of how digitalization and net-zero goals can converge. It also provides the practical technological foundation needed to operationalize the supply chain carbon market.