亞馬遜雜貨升級戰

亞馬遜（Amazon）正透過新技術深化其在雜貨零售市場的布局，同時試圖在營運擴張與永續目標之間取得平衡。公司表示，透過導入以數據為核心、可規模化的解決方案，亞馬遜希望在維持營運效率的同時，逐步降低其碳足跡。

Amazon is deploying new technologies to deepen its push into the grocery sector while attempting to advance its sustainability objectives. The company says it is focusing on data-driven, scalable solutions that aim to reduce its carbon footprint without compromising operational efficiency.

亞馬遜全球雜貨門市不動產與門市開發副總裁 Christina Minardi 指出，公司正與 Trane Technologies 及 BrainBox AI 合作，將實體建築轉化為可即時學習與調整的智慧系統，藉此同時實現永續與營運績效目標。相關技術主要應用於建築能源管理，透過人工智慧優化空調與能源使用效率，反映大型零售商正加速以數位化手段回應碳管理壓力。

Christina Minardi, Vice President of Worldwide Grocery Stores Real Estate and Store Development at Amazon, said the company is working with Trane Technologies and BrainBox AI to transform its buildings into intelligent systems that can learn and

從氣候承諾來看，亞馬遜已設定 2040 年實現營運碳中和的長期目標。

adapt in real time. These technologies, primarily applied to energy and HVAC management, reflect a broader trend among large retailers to use artificial intelligence to address growing pressure around energy efficiency and carbon management.

然而，其最新永續報告顯示，2024 年公司整體碳排放量年增 6%，逆轉 2023 年年減 3% 的趨勢。

From a climate perspective, Amazon has committed to achieving carbon neutrality across its operations by 2040. However, its most recent sustainability report shows that total carbon emissions increased by 6% year over

這凸顯在電商規模持續擴大、物流與冷鏈需求快速成長的背景下，科技零售巨頭在減碳進程上所面臨的結構性挑戰。

year in 2024, reversing a 3% reduction recorded in 2023. The figures highlight the structural challenges facing large e-commerce players as logistics, cold-chain operations, and rapid delivery services continue to expand.

在零售策略方面，亞馬遜也進一步加深電商與實體雜貨業務的整合。公司目前正在美國賓夕法尼亞州 Plymouth Meeting 的 Whole Foods Market 門市內，測試店內微型履單中心（micro-fulfillment center），藉此提升訂單處理速度並降低最後一哩配送成本。此舉顯示亞馬遜正嘗試將其電商物流優勢，全面導入生鮮與雜貨零售場景。

On the retail front, Amazon is further integrating its e-commerce and grocery businesses. The company is piloting an in-store micro-fulfillment center inside a Whole Foods Market location in Plymouth Meeting, Pennsylvania, aimed at speeding up order processing and reducing last-mile delivery costs. The initiative demonstrates how Amazon is leveraging its logistics expertise to reshape physical grocery retail.

同時，亞馬遜也持續擴大其雜貨配送服務，利用既有物流網絡，將可即時配送的生鮮商品服務擴展至超過 1,000 個城市與城鎮。對消費者而言，這提升了便利性；但從永續角度來看，冷藏運輸與即時配送的碳排管理，將成為亞馬遜未來必須正面回應的關鍵課題。

In parallel, Amazon is expanding grocery delivery options by using its logistics network to extend same-day delivery for perishable goods to more than 1,000 cities and towns. While this enhances convenience for consumers, it also increases the importance of managing emissions associated with refrigerated transport and rapid fulfillment.

整體而言，亞馬遜正以 AI 建築管理、門市自動化與物流整合為核心，重塑其雜貨業務模式。然而，在排放總量仍呈上升趨勢的情況下，外界將持續關注這些效率與科技投資，是否能在中長期真正轉化為可量化的減碳成果，而不僅是營運優化工具。

Overall, Amazon’s strategy combines AI-enabled building management, in-store automation, and logistics integration to scale its grocery operations. As emissions continue to trend upward, stakeholders will be watching closely to see whether these technological and efficiency investments translate into measurable, long-term emissions reductions rather than purely operational gains.