短影音平台的綠色轉型：TikTok 如何應對高碳排放挑戰？

全球熱門社交媒體平台 TikTok 今日宣布，與全球領先的碳去除公司 Climeworks 達成戰略合作，共同推動可持續發展目標，助力實現 2030 年碳中和 承諾。根據 Climeworks 發布的新聞稿，此合作反映了各行業對碳去除解決方案日益增長的需求，企業希望透過這類舉措降低碳排放，對沖未來價格波動，並提升長期盈利能力。

Global social media giant TikTok announced today a strategic partnership with Climeworks, a world-leading carbon removal company, to support its sustainability goals and achieve carbon neutrality by 2030. According to a press release from Climeworks, this collaboration reflects the growing demand for carbon removal solutions across industries, as companies seek to lower emissions, hedge against future price fluctuations, and enhance long-term profitability.

TikTok 碳排放現狀與挑戰

根據碳會計諮詢公司 Greenly 於 2023 年 11 月發布的報告，TikTok 在 美國、英國和法國 的每日與年度碳排放量 均高於其他社交媒體平台，如 Instagram、Snapchat 和 X（前 Twitter）。報告指出，這一差異主要來自 TikTok 的內容形式，以短影音為核心，相較於以圖文或靜態內容為主的平台，能源消耗更高。

TikTok’s Carbon Emissions and Challenges

According to a report published by carbon accounting consultancy Greenly in November 2023, TikTok's daily and annual carbon emissions in the U.S., U.K., and France exceed those of other social media platforms, such as Instagram, Snapchat, and X (formerly Twitter). The report attributes this difference to TikTok’s short-form video-focused content, which consumes more energy than platforms primarily centered on text or static images.

雖然 TikTok 的用戶數量較 Instagram、Snapchat 和 X 略低，但 其碳排放總量仍超過其他平台。Greenly 指出，影音內容的傳輸與播放需要更高的伺服器運算能力及數據中心運行，進而增加能源消耗，成為 TikTok 面臨的減碳挑戰之一。

TikTok 曾在 2023 年發布可持續發展承諾，計劃在 2030 年實現碳中和，並將透過 100% 可再生能源 來降低部分排放。然而，截至目前，TikTok 尚未公開自身的碳排放數據，也未披露具體的執行路線與減排策略。

該公司在其官方可持續發展頁面表示：「氣候變遷是當今全球最迫切的挑戰之一，TikTok 致力於提升可持續發展意識，並鼓勵全球用戶參與積極的氣候行動。」然而，該頁面未提供具體的政策與行動計劃。

Although TikTok has slightly fewer users than Instagram, Snapchat, and X, its total carbon emissions still surpass those of other platforms. Greenly points out that the transmission and playback of video content require significantly higher server computing power and data center operations, making emissions reduction one of TikTok’s key challenges.

In 2023, TikTok announced a sustainability commitment to achieve carbon neutrality by 2030, aiming to reduce emissions through 100% renewable energy. However, as of now, TikTok has not publicly disclosed its carbon emissions data or outlined a clear roadmap and reduction strategy.

TikTok 採取積極行動，收購挪威數據中心

作為減碳計劃的一部分，TikTok 近日宣布 收購挪威一座數據中心，並強調該中心將 完全使用清潔能源運行。這一舉措有望降低數據處理過程中的碳排放，並為平台未來的低碳發展提供支持。

數據中心是現代科技公司的 碳排放大戶，根據研究機構 Uptime Institute 的數據，全球數據中心的碳排放佔總排放量約 2% 至 3%，接近航空業的碳排放量。因此，TikTok 的這一舉措表明其正在尋求透過基礎設施轉型，降低自身的環境影響。

TikTok 與 Climeworks 攜手，推動碳去除計劃

此次與 Climeworks 的合作，代表著 TikTok 在碳中和路徑上的重要一步。Climeworks 是全球領先的 直接空氣捕獲（DAC, Direct Air Capture） 技術公司，專注於從大氣中直接去除二氧化碳，並將其永久儲存於地底，或用於可持續工業用途。

On its official sustainability page, TikTok states: "Climate change is one of the most pressing global challenges today. TikTok is committed to raising awareness of sustainability and encouraging users worldwide to take positive climate action." However, the page does not provide specific policies or action plans.

TikTok Takes Action with Acquisition of Norwegian Data Center

As part of its carbon reduction efforts, TikTok recently announced the acquisition of a data center in Norway, emphasizing that the facility will operate entirely on clean energy. This move is expected to lower the platform’s data processing-related emissions and support its long-term low-carbon growth.

Data centers are among the largest sources of carbon emissions for tech companies. According to research from the Uptime Institute, global data centers account for approximately 2% to 3% of total emissions, a figure comparable to the aviation industry. TikTok’s investment in a clean-energy data center signals its intent to transition its infrastructure towards sustainability and reduce environmental impact.

Climeworks 表示，TikTok 的參與展現了企業對碳去除技術的重視，以及在減少碳足跡方面的長期承諾。該公司認為，隨著市場對碳中和與減排需求的提升，碳去除技術將成為企業應對氣候變遷的重要工具，並可能在未來成為許多企業實現 ESG（環境、社會、治理）目標的關鍵策略之一。

TikTok 全球可持續發展負責人 Ian Gill 在新聞稿中表示：「Climeworks 提供的解決方案符合我們的最高標準，並與我們的可持續發展戰略完美契合，助力我們邁向 2030 年碳中和的目標。」

展望未來：TikTok 的可持續發展路線

此次與 Climeworks 的合作，加上挪威數據中心的投入，表明 TikTok 正在積極探索 降低碳排放的多元策略。然而，業界仍期待該公司能夠進一步公開自身的碳排放數據，並提供更詳細的減排計劃。

TikTok Partners with Climeworks to Drive Carbon Removal Initiatives

The collaboration with Climeworks marks a significant milestone in TikTok’s journey toward carbon neutrality. Climeworks is a global leader in Direct Air Capture (DAC) technology, which removes carbon dioxide directly from the atmosphere and either stores it underground permanently or repurposes it for sustainable industrial applications.

Climeworks stated that TikTok’s participation demonstrates the growing importance of carbon removal technologies for corporations and their long-term commitment to reducing their carbon footprint. The company believes that as demand for carbon neutrality and emission reduction grows, carbon removal will become a crucial tool for businesses tackling climate change, potentially serving as a key strategy for achieving Environmental, Social, and Governance (ESG) goals.

Ian Gill, TikTok’s Global Head of Sustainability, commented in the press release: "Climeworks’ solutions meet our highest standards and align perfectly with our sustainability strategy, helping us move closer to our 2030 carbon neutrality goal."

未來，TikTok 可能需要：

隨著全球對 企業可持續發展責任 的關注不斷提升，TikTok 在 2030 年碳中和目標上的進展，將受到市場、投資者及消費者的密切關注。這次與 Climeworks 的合作，無疑是邁向綠色未來的重要一步，也將為社交媒體行業的可持續發展樹立新的標桿。

Looking Ahead: TikTok’s Sustainability Roadmap

With the partnership with Climeworks and the acquisition of a Norwegian data center, TikTok is actively exploring multiple strategies to reduce its carbon footprint. However, industry observers are still expecting the company to increase transparency regarding its emissions and provide a more detailed roadmap for reduction efforts.

TikTok 與 Climeworks 的合作展現了企業對碳去除技術的重視，也呼應了全球對減碳行動的關切。然而。思享永續顧問服務公司的莊殷顧問認為，目前，TikTok在減碳承諾上已做出實際行動，然而碳去除技術雖然具有潛力，卻應作為補充措施，而非主要依賴手段。

Moving forward, TikTok may need to:

隨著全球對ESG的要求日益受到重視，市場對企業的減碳承諾期待值也更高。若未來TikTok能夠提高數據的透明度，並持續深化減碳行動，將不僅是強化企業自身的可持續發展競爭力，更是成為社交媒體企業中的領頭羊，成為該項領域企業的典範。

As global attention on corporate sustainability continues to grow, TikTok’s progress toward its 2030 carbon neutrality goal will be closely watched by markets, investors, and consumers. This partnership with Climeworks is undoubtedly a significant step toward a greener future and sets a new benchmark for sustainability in the social media industry.