eBay科學減碳

電商平台 eBay 表示，其最新氣候轉型計畫已獲「科學基礎減量目標倡議（SBTi）」驗證，明確說明公司將如何在自有營運、物流網絡與整體供應鏈中逐步降低溫室氣體排放。隨著數位零售商面臨愈來愈嚴格的投資人與監管審視，SBTi 的核可被視為確保氣候目標具備科學基礎與可信度的重要背書。

eBay said its latest climate transition plan, now validated by the Science Based Targets initiative (SBTi), outlines how the company intends to reduce emissions across its own operations, logistics network, and broader supply chain. As investors and regulators demand greater accountability, SBTi validation provides external assurance that eBay’s climate targets are aligned with climate science.

SBTi 驗證也使 eBay 躋身一批尋求外部氣候治理認證的全球電商企業行列，反映市場對「可比較、可查核」氣候目標的需求正快速升溫。

The validation places eBay among a growing group of digital retailers seeking credible, science-based transition pathways rather than voluntary pledges alone.

Renewable Energy as the Foundation

再生能源成為減碳基礎

eBay 氣候策略的核心之一，是全面轉向再生能源用電。公司已於 2024 年提前一年達成「全球營運 100% 使用再生電力」的原訂 2025 年目標。受惠於資料中心與辦公設施電力結構轉型，eBay 的營運排放量已較 2019 年大幅下降 92%。

在運輸排放方面，eBay 亦展現初步進展。公司指出，目前已完成其 2030 年運輸減排目標（27.5%）中的 21%，顯示物流優化與營運調整正逐步產生效果。

A central pillar of eBay’s strategy is its shift to renewable electricity. The company reached its goal of powering all global operations with 100% renewable energy in 2024, one year ahead of its original 2025 target. As a result, operational emissions have fallen 92% compared with 2019 levels, driven largely by cleaner power for data centers and offices.

Transportation emissions have also declined. eBay reported it has already achieved a 21% reduction toward its 2030 target of cutting transport-related emissions by 27.5%.

eBay 永續長 Renee Morin 向《路透社》表示，公司的氣候策略始終以科學為依歸，並指出與「1.5°C 控溫路徑」對齊，已成為投資人評估企業氣候績效的重要基準。

物流與運輸仍是最大挑戰

儘管在營運端取得顯著成果，運輸排放仍是 eBay 去碳化路徑中最棘手的環節。公司揭露，運輸與配送相關活動占其 Scope 3 排放的 84%，涵蓋物流合作夥伴、供應商及消費者端配送。

為此，eBay 正與承運商合作，推動在地取貨選項、將部分航線由空運轉為陸運，並測試整合式配送模式。同時，公司亦探索更在地化的轉售市場，以降低長距離運輸需求。

Chief Sustainability Officer Renee Morin told Reuters that eBay’s climate strategy remains anchored in science, noting that alignment with a 1.5°C pathway has become a key benchmark for investors assessing corporate climate performance.

Shipping Remains the Hardest Challenge

Despite early progress, shipping remains the most difficult part of eBay’s decarbonization journey. The company disclosed that shipping accounts for 84% of its Scope 3 emissions, which include indirect emissions from logistics partners, suppliers, and customer delivery.

To address this challenge, eBay is working with carriers to promote local pickup options, shift some routes from air to road, and test consolidated delivery models. It is also exploring more localized resale markets to reduce the need for long-distance shipping.

循環商業模式成為氣候槓桿

該轉型計畫亦高度倚重循環經濟。eBay 透過鼓勵消費者買賣二手商品，減少新產品製造所產生的排放。公司管理層認為，轉售模式具備擴大為主流氣候解方的潛力，而市場分析也指出，延長產品使用壽命正逐漸成為企業永續揭露中的關鍵指標。

Circular Commerce as a Climate Lever

The transition plan places strong emphasis on circular business models. By encouraging consumers to buy and sell pre-owned products, eBay aims to reduce emissions associated with manufacturing new goods. Company executives argue that resale can scale into a mainstream climate solution, while analysts note that product life extension is becoming increasingly prominent in sustainability disclosures.

投資人與同業比較背景

Investor and Competitive Context

SBTi 驗證亦提升了投資人進行同業比較的基礎。在大型科技與電商企業中，亞馬遜承諾於 2040 年達成碳中和，阿里巴巴則目標於本世紀末前實現碳中和。投資人指出，這類承諾正推升市場對氣候資訊透明度、階段性目標與 Scope 3 排放揭露的期待，並逐步與 ISSB 等國際準則接軌。

SBTi validation also allows investors to compare eBay’s progress with peers. Amazon has pledged to reach carbon neutrality by 2040, while Alibaba has committed to carbon neutrality by the end of this decade. Investors say such comparisons are raising expectations for transparency, interim milestones, and Scope 3 reporting aligned with frameworks such as those of the International Sustainability Standards Board.

在全球監管機構與金融市場持續強化氣候治理審視之際，eBay 設定的 2045 年淨零目標，使其站上採納科學基礎轉型計畫的國際企業行列。未來，其物流合作模式與循環商業策略能否帶來實質 Scope 3 減排，將成為市場關注焦點。

As regulatory and financial scrutiny of climate governance intensifies, eBay’s 2045 net-zero target positions the company within a global peer group adopting science-based transition plans. How effectively its logistics partnerships and circular commerce strategy deliver real Scope 3 reductions will be closely watched.