Nescafé 如何用一杯咖啡改寫氣候策略

在當今氣候變遷風險日益加劇的背景下，全球最大咖啡品牌之一 Nescafé 正嘗試用「一杯咖啡」帶動整個農業體系的永續轉型。近期，Nescafé 公布其再生農業計畫進展，不僅從根本上提升咖啡栽種系統的韌性，更將 ESG 原則深入農村社區與供應鏈每一環節，展現跨國品牌對環境與社會責任的長線承諾。

In today’s world of escalating climate risks, Nescafé, one of the largest global coffee brands, is striving to drive a sustainable transformation of the agricultural system - one cup of coffee at a time. The brand’s latest update on its regenerative agriculture program not only reinforces the resilience of coffee farming systems but also integrates ESG principles throughout rural communities and the entire supply chain, signaling a long-term environmental and social commitment from a multinational corporation.

再生農業：從修補到重建的生態革命

所謂「再生農業」（Regenerative Agriculture），並不只是減少傷害，而是積極修復與重建生態系統，強調土壤健康、碳吸存能力及農民生計共存的價值鏈。Nescafé 的實作重點涵蓋三大領域：

Regenerative Agriculture: From Damage Control to Ecological Rebuilding

Regenerative agriculture is more than just minimizing harm - it’s about actively healing and rebuilding ecosystems, with a focus on soil health, carbon sequestration, and farmer livelihoods. Nescafé’s implementation centers on three key areas:

這些方法看似技術性，實則直指咖啡產業核心痛點：氣候風險對種植區域的壓迫正快速升高，根據碳揭露計畫（CDP）分析，若未改變現有生產方式，到 2050 年，全球主要產地將面臨 48% 至 97% 的土地適種性流失。

While these practices may seem technical, they directly target a central vulnerability of the coffee industry: increasing climate pressure on growing regions. According to the Carbon Disclosure Project (CDP), if current practices persist, between 48% and 97% of current coffee-growing land could become unsuitable by 2050.

Farmers at the Frontlines: Adaptation and Innovation

氣候風險下的農民：第一線的調適者與創新者

Nescafé 特別強調該計畫的另一個重點：農民與社區的韌性建立。許多參與再生農業的農民，在獲得技術輔導與資源投入後，不僅改善農作品質與產量，也重新掌握對土地的主導權。

Nescafé 咖啡事業戰略單位負責人 Axel Touzet 指出：「我們看到愈來愈多農民主動採納這些再生農法，這是一種來自第一線的改變力量，也讓我們更堅定與在地社群同行的信心。」

在永續農業推進之餘，Nescafé 也納入「人權」與「兒童保護」指標，落實對咖啡供應鏈的道德監督，例如定期審查農場的童工風險、勞工待遇與健康安全條件，打造完整的永續治理架構。

A cornerstone of Nescafé’s initiative is building resilience among farmers and communities. Many farmers who have adopted regenerative methods, supported by training and resources, have seen improvements in both yield and crop quality - regaining control over their land and future.

Axel Touzet, Head of Nescafé’s Coffee Strategic Business Unit, remarked:

“We’re seeing more and more farmers voluntarily adopt these regenerative practices. This is a grassroots force for change that strengthens our confidence in working hand-in-hand with local communities.”

In parallel with its sustainability goals, Nescafé has also incorporated human rights and child protection standards into its program, conducting regular audits to address child labor risks, labor conditions, and health and safety on farms - thus establishing a robust framework for ethical governance across the supply chain.

一杯咖啡的碳足跡：從農田到咖啡杯

值得注意的是，大多數人對咖啡的碳足跡認知往往停留在「咖啡機」或「紙杯」層面，但研究指出，75% 至 91% 的碳排放實際上發生在農場端，主要來自土地使用、森林砍伐、施肥方式及初步處理流程。

這也正是為何再生農業不僅是一種農法，而是咖啡產業氣候治理的關鍵策略。當品牌願意投資於源頭改革，而非僅在消費端倡議「減塑杯」、「碳中和配送」等末端作法，便真正踏上氣候行動的深水區。

The Carbon Footprint of a Coffee Cup: From Farm to Brew

While most consumers associate coffee’s carbon footprint with coffee machines or disposable cups, studies show that 75% to 91% of emissions occur at the farming stage. The main contributors are land use, deforestation, fertilizer application, and initial processing.

This is why regenerative agriculture isn’t just a farming technique - it’s a core climate strategy for the coffee industry. When brands invest in source-level transformation, rather than focusing solely on consumer-end initiatives like “plastic-free cups” or “carbon-neutral delivery,” they enter the deep waters of real climate action.

從品牌責任到系統轉型

From Brand Responsibility to Systemic Transformation

近年，越來越多全球食品與飲料巨頭開始將再生農業納入核心商業模式，如 General Mills、Unilever、Danone 等。Nescafé 所展現的，是一種將「農業技術、社會正義與氣候行動」融合的系統思維，其策略層層堆疊，不僅止於品牌好感，更關乎產業永續與資源韌性的再定義。

An increasing number of global food and beverage leaders - such as General Mills, Unilever, and Danone - are placing regenerative agriculture at the center of their business models. What Nescafé demonstrates is a systems-thinking approach, where agricultural innovation, social justice, and climate action are integrated into a cohesive strategy. It’s not just about boosting brand perception; it’s about redefining sustainability and resource resilience across the entire industry.

在 ESG 浪潮下，企業不再只是產品提供者，而是整體生產與環境系統的共建者。從一杯咖啡看見的不只是味道與香氣，更是土地、氣候、勞動與未來的共存議題。

In the ESG era, companies are no longer just product providers - they are co-builders of the production and environmental systems they rely on. In every cup of coffee, we’re not just tasting flavor and aroma - we’re witnessing an intersection of land, climate, labor, and shared future.