「漂綠」的定義是什麼？

「漂綠」（Greenwashing）是指政府或企業對外宣稱其行為或產品對環境友好，但實際上卻對環境造成衝擊，這是一種刻意誤導大眾、營造出錯誤環保形象的行為。

"Greenwashing" refers to the government or enterprises claiming that their actions or products are environmentally friendly, but in fact they have an impact on the environment. This is a behavior that deliberately misleads

簡單來說，漂綠就是表面上的環保行為，其背後的真實動機卻與保護環境無關。

the public and creates a false environmental image. Simply put, greenwashing is an environmentally friendly behavior on the surface, but the real motivation behind it has nothing to do with protecting the environment.

「漂綠」一詞由美國環保運動者韋斯特維德（Jay Westerveld）在1986年首次提出，當時他發現某些飯店聲稱為了環保，要求顧客重複使用毛巾，實際上這只是為了降低洗衣成本，並非真正減少對環境的影響。

The term "greenwashing" was first coined by American environmental campaigner Jay Westerveld in 1986, when he discovered that some hotels claimed to require customers

漂綠的六種形式如下：

to reuse towels for the sake of environmental protection. In fact, this was just to reduce laundry costs and did not truly reduce their impact on the environment.

隨著人們對減碳與永續的重視，不少品牌開始聲稱自己具有環保或減碳的特性，但未經證實或存在誤導。

例如，

瑞典快時尚品牌H&M在2019年推出的Conscious系列，

The six forms of greenwashing are as follows:

宣稱服裝含有回收成分，

並減少了20％的用水量，

但後來被發現回收成分比例很低，

As people pay more attention to carbon reduction and sustainability, many brands have begun to claim that they have environmental protection or carbon reduction properties, but these claims are unproven or misleading. For example, the Conscious series launched by Swedish fast fashion brand H&M in 2019 claimed that

且實際用水量不但沒有減少，

還增加了20％。

the clothing contained recycled content and reduced water consumption by 20%. However, it was later found that the proportion of recycled content was very low,

這些虛假的環保聲明就是典型的漂綠行為。

and the actual water consumption not only did not decrease, but also increased by 20%. These false environmental claims are classic examples of greenwashing.