「FOREVER. BETTER.」：PUMA宣布全面深化永續價值鏈計畫

全球知名運動品牌 PUMA 宣布全新「願景 2030」永續發展目標，進一步提升其永續承諾，聚焦於氣候行動、循環經濟與人權議題，旨在透過更高標準與系統性策略，實現對地球與人類更深遠的正向影響，全面推動永續價值鏈的變革。

The world-famous sports brand PUMA announced its new "Vision 2030" sustainable development goals to further enhance its sustainability commitments, focusing on climate action, circular economy and human rights issues. It aims to achieve a more profound positive impact on the earth and humanity through higher standards and systematic strategies, and comprehensively promote the transformation of the sustainable value chain.

「透過『願景 2030』，我們進一步提升並延續現有的 10FOR25 永續目標，致力於在氣候行動、循環經濟及人權領域實現更大規模的影響。我們設定更高的標杆，承擔起作為全球品牌的責任，秉持『FOREVER. BETTER.』的理念，為地球與人類帶來積極改變，」PUMA 採購總監 Anne-Laure Descours 表示。

"Through 'Vision 2030', we further enhance and extend the existing 10FOR25 sustainability goals and are committed to achieving a larger impact in the fields of climate action, circular economy and human rights. We set higher standards, assume the responsibility as a global brand, and uphold the concept of 'FOREVER. BETTER.' to bring positive changes to the earth and humanity," said Anne-Laure Descours, PUMA Procurement Director.

聚焦氣候行動：加速減排與能源轉型

氣候變遷的威脅日益加劇，PUMA 認識到作為全球企業必須肩負的責任，承諾在減少碳排放和能源轉型方面採取更具野心的行動：

Focus on climate action: accelerating emissions reductions and energy transition

As the threat of climate change intensifies, PUMA recognizes its responsibility as a global company and commits to take more ambitious actions to reduce carbon emissions and energy transition:

PUMA’s efforts have already shown initial results:

PUMA 的努力已經展現初步成效：

「我們的減碳努力不僅為環境創造價值，也為我們的業務注入了韌性與競爭力。這是一個長期且必要的投資，」PUMA 氣候專案負責人補充道。

推進循環經濟：實現資源再利用與材料創新

PUMA 深知資源有限的挑戰，透過「願景 2030」，品牌承諾進一步推進循環經濟的發展，從產品設計到廢棄物管理，全面實現資源的最大化利用。

主要目標包括：

PUMA 的 RE:FIBRE 計畫已取得顯著成果，使用回收紡織材料製作的足球球衣數量已達數百萬件，展示了該品牌在循環經濟領域的卓越表現。

「循環經濟是未來發展的核心。我們將繼續探索創新解決方案，確保我們的產品與供應鏈能對環境產生更少的負擔，」PUMA 創新部門負責人表示。

"Our carbon reduction efforts not only create value for the environment, but also inject resilience and competitiveness into our business. This is a long-term and necessary investment," added PUMA's climate project leader.

Promoting circular economy: realizing resource reuse and material innovation

PUMA is well aware of the challenges of limited resources. Through "Vision 2030", the brand promises to further promote the development of circular economy and fully maximize the use of resources from product design to waste management.

Key goals include:

PUMA’s RE:FIBRE program has achieved remarkable results, with millions of football jerseys produced using recycled textile materials, demonstrating the brand’s excellence in the circular economy.

"The circular economy is at the core of future development. We will continue to explore innovative solutions to ensure that our products and supply chains place less burden on the environment," said the head of PUMA's innovation department.

強化人權與公平：建構多元共融的工作環境

在人權與社會公平的議題上，PUMA 的「願景 2030」聚焦於改善供應鏈與全球營運中的薪酬平等和工作條件，確保所有合作夥伴與員工都能享有公平與尊嚴的待遇。

核心目標包括：

此外，PUMA 也積極推動多元化、公平性與包容性的全球企業文化，期望成為行業內的典範企業。

Strengthening human rights and fairness: building a diverse and inclusive work environment

On the issues of human rights and social justice, PUMA's "Vision 2030" focuses on improving pay equality and working conditions in the supply chain and global operations to ensure that all partners and employees can enjoy fair and dignified treatment.

Core goals include:

In addition, PUMA also actively promotes a global corporate culture of diversity, fairness and inclusion, hoping to become a model company in the industry.

願景 2030：打造未來永續發展的標杆

Vision 2030: Creating a benchmark for sustainable development in the future

PUMA 的「願景 2030」不僅是一個企業承諾，更是一項長期的行動計畫，致力於為氣候、資源與人類創造多方共贏的解決方案。從減少碳排放、推進循環經濟到保障人權，PUMA 正以全面的方式應對當前與未來的永續挑戰。

PUMA's "Vision 2030" is not only a corporate commitment, but also a long-term action plan dedicated to creating win-win solutions for climate, resources and humanity. From reducing carbon emissions, promoting a circular economy to protecting human rights, PUMA is responding to current and future sustainability challenges in a comprehensive manner.

未來，PUMA 將繼續強化其永續發展戰略，與利益相關方密切合作，推動全行業的綠色轉型。通過透明、負責任且前瞻性的行動，PUMA 正朝著更美好的明天邁進，真正實現「FOREVER. BETTER.」的品牌價值與承諾。

In the future, PUMA will continue to strengthen its sustainable development strategy, work closely with stakeholders, and promote the green transformation of the entire industry. Through transparent, responsible and forward-looking actions, PUMA is moving towards a better tomorrow and truly realizing the brand value and promise of "FOREVER. BETTER."