旅宿業拚碳正轉型

隨著全球永續意識升溫，旅宿產業正加速從傳統「減少環境衝擊」的經營模式，轉向強調「正向環境與社會影響」的再生型旅遊（regenerative tourism）。從碳正營運、零廢棄管理到在地社區共創，飯店與度假村逐步重塑旅遊價值鏈，將永續轉化為核心競爭力。

As global sustainability awareness rises, the hospitality industry is rapidly transitioning from minimizing environmental impact to delivering positive environmental and social outcomes through regenerative

近年來，越來越多旅宿品牌導入低碳建材、再生能源與循環系統，甚至進一步實現「碳正（carbon-positive）」營運，即吸收的碳排放量超過自身產生的排放。例如，位於美國丹佛的 Populus Denver，透過100%再生能源供電與全廚餘回收機制，實現近乎零廢棄的營運模式。

tourism models. Hotels and resorts are increasingly integrating carbon-positive operations, zero-waste systems, and community-driven initiatives, redefining sustainability as a core competitive advantage.

在營運端，零廢棄已逐漸從加分項轉為基本標準。夏威夷的 SCP Hilo 將每位旅客的住宿行為轉化為具體環境行動，包括植樹與清理海灘垃圾，將ESG指標具體化為可量化成果。

In recent years, a growing number of hospitality brands have adopted low-carbon materials, renewable energy, and circular resource systems. Some are going further by achieving carbon-positive operations - sequestering more carbon than they emit. For instance, Populus Denver in the United States operates on 100% renewable energy while converting all food waste into compost, approaching a zero-waste model.

另一方面，旅宿業也正將永續延伸至社會層面。墨西哥的 Playa Viva 透過成立女性合作社與推動再生農業，不僅改善當地經濟結構，也讓旅客能實際參與社區發展，強化「體驗式永續」的價值。

此外，在偏遠地區，離網（off-grid）與再生能源應用也成為重要趨勢。包括澳洲的 Nightfall Camp 與加拿大的 Klahoose Wilderness Resort，皆透過太陽能或水力系統建立低衝擊營運模式，為永續旅遊提供實驗性場域。

Operationally, zero-waste practices are becoming a baseline expectation rather than a differentiator. At SCP Hilo, each guest stay contributes to measurable environmental outcomes, including tree planting and beach cleanup efforts, translating ESG commitments into quantifiable impact.

市場數據亦顯示，永續已逐漸成為影響消費決策的重要因素。

Beyond environmental measures, the sector is also expanding its focus to social sustainability. In Mexico, Playa Viva has established a women’s cooperative and implemented regenerative agriculture programs, enabling local economic development while offering guests participatory sustainability experiences.

具備環保與健康設計的旅宿不僅能提高房價溢價能力，也有助於提升顧客滿意度與品牌忠誠度。

In remote and nature-based destinations, off-grid operations powered by renewable energy are emerging as key innovation hubs. Examples include Nightfall Camp and Klahoose Wilderness Resort, both of which utilize solar or hydroelectric systems to operate with minimal environmental impact.

同時，相關認證制度如B Corp、EarthCheck與DarkSky等，也逐步推動產業邁向標準化與可驗證的ESG管理。

Market trends indicate that sustainability is increasingly influencing consumer decision-making. Properties with strong environmental and wellness features are able to command price premiums, improve guest satisfaction, and strengthen brand loyalty. At the same time, certification frameworks such as B Corp, EarthCheck, and DarkSky are driving greater standardization and accountability across the sector.

整體而言，旅宿產業正從單純的環境責任，轉向整合經濟、社會與生態價值的多元永續模式。隨著政策監管與消費者意識持續提升，未來旅遊市場的競爭關鍵，將不再只是設施與服務，而是企業如何在營運中創造長期且可量化的正向影響。

Overall, the hospitality industry is evolving from a model focused on environmental responsibility to one that integrates economic, social, and ecological value creation. As regulatory pressure and consumer expectations continue to rise, competitive advantage in the travel sector will increasingly depend on the ability to deliver measurable, long-term positive impact.