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泰國ESG旅遊衝高社區收益

泰國觀光局(TAT)將ESG旅遊視為永續成長的核心動能。根據最新數據,在「Village to the World #SustainableAgenda」計畫推動短短兩個月內,全國多個社區的旅遊收入已成長20%,顯示地方經濟與環境、社會及公司治理(ESG)理念的結合正發揮實質效益。

泰國觀光局以ESG旅遊帶動地方共創,兩個月內社區收入成長20%,並規劃建立政策與投資框架,力拚成為亞洲永續旅遊領航者。
泰國觀光局以ESG旅遊帶動地方共創,兩個月內社區收入成長20%,並規劃建立政策與投資框架,力拚成為亞洲永續旅遊領航者。
BILINGUAL READING雙語閱讀版本
ENGLISH EDITION

The Tourism Authority of Thailand (TAT) is positioning ESG-focused tourism as a key engine of sustainable growth

The Tourism Authority of Thailand (TAT) is positioning ESG-focused tourism as a key engine of sustainable growth, reporting a 20% increase in community income within just two months under its flagship program, “Village to the World #SustainableAgenda.”

01

重點摘要

Executive Summary / Lead
中文

泰國觀光局(TAT)將ESG旅遊視為永續成長的核心動能。根據最新數據,在「Village to the World #SustainableAgenda」計畫推動短短兩個月內,全國多個社區的旅遊收入已成長20%,顯示地方經濟與環境、社會及公司治理(ESG)理念的結合正發揮實質效益。

ENGLISH

The Tourism Authority of Thailand (TAT) is positioning ESG-focused tourism as a key engine of sustainable growth, reporting a 20% increase in community income within just two months under its flagship program, “Village to the World #SustainableAgenda.”

02

企業與產業背景

Company & Industry Context
中文

TAT局長塔帕尼(Thapanee Kiatphaibool)表示,該計畫獲得泰國旅遊與體育部、泰國證券交易所、文化推廣部及多家民間企業支持,透過企業與社區共創,不僅是一次性的企業社會責任(CSR)活動,而是具長期影響力的ESG模式。

ENGLISH

According to TAT Governor Thapanee Kiatphaibool, the project - supported by the Ministry of Tourism and Sports, the Stock Exchange of Thailand, the Department of Cultural Promotion, and leading private-sector partners - goes beyond one-off corporate social responsibility (CSR) activities to create measurable ESG outcomes.

03

挑戰與重要性

Challenge / Why It Matters
中文

此計畫以「ESG Partnership for Impact – Partners for Sustainable Growth」為主題,將專業培訓、管理、行銷、溝通與旅宿服務融入社區經營,同時與上市公司合作,協助企業將永續目標與地方發展對接,形成企業與在地經濟的共享價值。塔帕尼指出,這不僅為社區帶來新的收入與就業,也為企業提供可衡量的永續成果與品牌價值。

ENGLISH

Operating under the theme “ESG Partnership for Impact – Partners for Sustainable Growth,” the initiative integrates expert-led training in management, marketing, communications, and hospitality with active collaboration from listed companies. This co-creation model helps align corporate sustainability objectives with local development goals, creating shared value for businesses and communities alike.

04

行動、方案與執行

Action / Solution / Implementation
中文

未來,TAT計畫建立吸引ESG旅遊投資的政策框架,擴大社區與企業的夥伴關係,打造全國性的永續旅遊生態。其核心概念「Change Unknown to Unforgettable」,旨在把在地文化體驗轉化為國際旅客難忘的深度記憶。

ENGLISH

Thapanee emphasized that the project not only generates income and opportunities for communities but also sets new standards for companies seeking tangible sustainability impact.

05

證據、成果與影響

Evidence / Results / Impact
中文

隨著全球旅遊業面臨低碳轉型壓力,ESG旅遊成為各國競逐的新焦點。

ENGLISH

Looking ahead, TAT plans to build policy frameworks to attract ESG tourism investment, expand community–business partnerships, and create a nationwide sustainability ecosystem. The initiative’s guiding concept, “Change

06

產業與制度意涵

Industry & Institutional Implications
中文

泰國在觀光業GDP占比高的情況下,積極從單純的觀光收益,轉向兼顧社會福祉與環境保護的永續旅遊。

ENGLISH

Unknown to Unforgettable,” aims to transform authentic cultural experiences into lasting global impressions. As global tourism faces pressure to decarbonize and deliver social benefits, ESG tourism is emerging as a critical

07

SNN 編輯與揭露前證據基礎設施觀點

SNN Editorial / Pre-Disclosure Evidence Infrastructure Perspective
中文

此舉不僅有助於吸引國際綠色投資,也符合企業對永續供應鏈和社會影響力的需求。

ENGLISH

growth area. For Thailand - where tourism plays a major role in GDP - this shift represents an effort to move from purely economic gains to a model that balances environmental protection, social well-being, and business profitability. By connecting capital markets with community development, Thailand positions itself to lead Asia’s sustainable tourism sector, competing with regional destinations such as Vietnam, Indonesia, and Japan.

08

未來展望

Future Outlook
中文

對比鄰近的越南、印尼與日本,泰國藉由將資本市場與社區發展結合,有望鞏固其在亞洲永續旅遊市場的領導地位。

ENGLISH

Through this strategy, TAT aims to strengthen collaboration networks, attract green investment, and ensure Thai communities grow in balance and sustainability while establishing Thailand as a global leader in ESG tourism.

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