泰國ESG旅遊衝高社區收益

泰國觀光局（TAT）將ESG旅遊視為永續成長的核心動能。根據最新數據，在「Village to the World #SustainableAgenda」計畫推動短短兩個月內，全國多個社區的旅遊收入已成長20%，顯示地方經濟與環境、社會及公司治理（ESG）理念的結合正發揮實質效益。

The Tourism Authority of Thailand (TAT) is positioning ESG-focused tourism as a key engine of sustainable growth, reporting a 20% increase in community income within just two months under its flagship program, “Village to the World #SustainableAgenda.”

TAT局長塔帕尼（Thapanee Kiatphaibool）表示，該計畫獲得泰國旅遊與體育部、泰國證券交易所、文化推廣部及多家民間企業支持，透過企業與社區共創，不僅是一次性的企業社會責任（CSR）活動，而是具長期影響力的ESG模式。

According to TAT Governor Thapanee Kiatphaibool, the project - supported by the Ministry of Tourism and Sports, the Stock Exchange of Thailand, the Department of Cultural Promotion, and leading private-sector partners - goes beyond one-off corporate social responsibility (CSR) activities to create measurable ESG outcomes.

此計畫以「ESG Partnership for Impact – Partners for Sustainable Growth」為主題，將專業培訓、管理、行銷、溝通與旅宿服務融入社區經營，同時與上市公司合作，協助企業將永續目標與地方發展對接，形成企業與在地經濟的共享價值。塔帕尼指出，這不僅為社區帶來新的收入與就業，也為企業提供可衡量的永續成果與品牌價值。

Operating under the theme “ESG Partnership for Impact – Partners for Sustainable Growth,” the initiative integrates expert-led training in management, marketing, communications, and hospitality with active collaboration from listed companies. This co-creation model helps align corporate sustainability objectives with local development goals, creating shared value for businesses and communities alike.

未來，TAT計畫建立吸引ESG旅遊投資的政策框架，擴大社區與企業的夥伴關係，打造全國性的永續旅遊生態。其核心概念「Change Unknown to Unforgettable」，旨在把在地文化體驗轉化為國際旅客難忘的深度記憶。

Thapanee emphasized that the project not only generates income and opportunities for communities but also sets new standards for companies seeking tangible sustainability impact.

隨著全球旅遊業面臨低碳轉型壓力，ESG旅遊成為各國競逐的新焦點。

Looking ahead, TAT plans to build policy frameworks to attract ESG tourism investment, expand community–business partnerships, and create a nationwide sustainability ecosystem. The initiative’s guiding concept, “Change

泰國在觀光業GDP占比高的情況下，積極從單純的觀光收益，轉向兼顧社會福祉與環境保護的永續旅遊。

Unknown to Unforgettable,” aims to transform authentic cultural experiences into lasting global impressions. As global tourism faces pressure to decarbonize and deliver social benefits, ESG tourism is emerging as a critical

此舉不僅有助於吸引國際綠色投資，也符合企業對永續供應鏈和社會影響力的需求。

growth area. For Thailand - where tourism plays a major role in GDP - this shift represents an effort to move from purely economic gains to a model that balances environmental protection, social well-being, and business profitability. By connecting capital markets with community development, Thailand positions itself to lead Asia’s sustainable tourism sector, competing with regional destinations such as Vietnam, Indonesia, and Japan.

對比鄰近的越南、印尼與日本，泰國藉由將資本市場與社區發展結合，有望鞏固其在亞洲永續旅遊市場的領導地位。

Through this strategy, TAT aims to strengthen collaboration networks, attract green investment, and ensure Thai communities grow in balance and sustainability while establishing Thailand as a global leader in ESG tourism.