綠色噤聲潮來襲

在紐約舉行的 2025 年氣候週（Climate Week NYC 2025）上，多位企業與永續領袖雖一致強調「永續發展已成企業核心議題」，卻也表達對氣候行動被政治化的憂慮。隨著兩極化言論升溫，部分企業為避免爭議，選擇低調處理或刻意隱瞞減碳進展——這種現象被稱為「綠色噤聲」（greenhushing）。

At Climate Week NYC 2025, corporate leaders emphasized that sustainability remains a top business priority - yet many expressed growing unease over the increasing politicization of climate action. The polarized political environment has prompted a wave of “greenhushing,” as companies deliberately downplay or conceal their climate progress to avoid public or political backlash.

永續承諾受政治氛圍影響 ESG Dive 的現場報導指出，多位專家認為當前美國社會的政治分裂已對企業永續溝通造成壓力。

Sustainability Under Political Pressure According to on-the-ground coverage by ESG Dive, experts warned that U.S. companies face mounting tension between advancing sustainability and managing reputational risk. “Companies are still making progress on their climate goals,” said Ceres CEO Mindy Lubber, “but they don’t want a target on their back.”

Ceres 執行長 Mindy Lubber 指出：「企業仍在積極推進永續目標，但他們害怕成為被攻擊的標靶。

」此現象顯示，儘管企業行動未停，公開發聲卻日益謹慎。

Boston Consulting Group’s Tim Mohin echoed similar concerns, noting, “I’ve never seen the pendulum swing so far and so fast as it has in the last year.” He added that fragmented regional sustainability rules have left many firms confused about compliance and communication standards.

波士頓顧問公司（Boston Consulting Group）主管 Tim Mohin 亦在論壇上表示：「過去一年中，我從未見過永續政策與公眾態度的鐘擺擺動得如此劇烈。」他指出，地方與區域間的永續規範日趨碎片化，使企業在遵循標準與溝通策略上陷入混亂。

Policy Momentum Meets Political Uncertainty Amid the week’s discussions, U.S. Senators Sheldon Whitehouse (D-R.I.) and Bill Cassidy (R-La.) both introduced versions of a carbon border adjustment mechanism (CBAM) bill, reflecting America’s attempt to align with European carbon policy. However, experts cautioned that partisanship in Congress could stall progress on climate legislation.

政策進展與市場不確定性並存 氣候週期間，美國參議員 Sheldon Whitehouse 與 Bill Cassidy 分別提出版本相異的「碳邊境調整機制」（CBAM）法案，顯示美國正嘗試追趕歐洲在碳定價政策上的腳步。然而，專家指出，在政治氛圍高度對立的情況下，這類法案的推進充滿不確定性。

Meanwhile, companies continued to sign new deals on low-carbon cement, circular supply chains, and disaster-response initiatives - underscoring that market demand for green infrastructure remains strong

與此同時，企業在低碳水泥、循環供應鏈與災後醫療支援等領域仍持續簽署新協議，展現出市場對「綠色基礎建設」的實際需求未減。Ceres 與多家投資機構強調，氣候風險不應被政治立場綁架，應回歸長期經濟安全與投資穩定性的討論。

despite political turbulence. Ceres and other investor groups reiterated that climate risk “cannot be about politics,” urging bipartisan cooperation grounded in economic stability and long-term planning.

「綠色噤聲」的雙刃效應 專家警告，若企業因政治壓力而停止公開透明的永續報告，將削弱社會對 ESG 的信任，也可能使投資人與監管機構難以追蹤實際減碳成效。隨著各國加強永續揭露要求，企業若持續「沉默」，最終恐面臨信任與法規的雙重風險。

The Double-Edged Risk of Greenhushing Experts warn that as companies retreat from transparent reporting, public trust in ESG performance could erode. Without open disclosure, investors and regulators may struggle to assess genuine decarbonization progress. As disclosure standards tighten globally, silence could soon carry reputational and regulatory costs.

面對日益政治化的氣候議題，ESG 領袖呼籲應重啟跨黨派合作與理性對話，讓氣候行動重新回到以科學與長期利益為基礎的決策軌道。

Sustainability leaders at Climate Week NYC concluded that climate action must transcend politics. To maintain credibility and accelerate progress, companies must continue communicating clearly and building climate strategies rooted in science, collaboration, and long-term resilience.