綠色設計能「被看見」

根據仲量聯行（JLL）與建築研究專家於《2025全球消費者體驗調查》（Global Consumer Experience Survey）中的最新研究，讓人們「看見」建築物中的永續與健康設計，能顯著提升員工滿意度、顧客黏著度與商業價值。報告指出，當人們感受到建築營運方真正落實環保與關懷理念時，會產生一種「鄰近效應」（proximity effect）──促進幸福感與忠誠度的心理連結。

According to JLL’s 2025 Global Consumer Experience Survey, making environmental and people-friendly design visible to occupants is key to maximizing both wellbeing and performance. The report, based on responses from 12,000 participants across 19

綠色空間與生物親和設計成核心要素 調查涵蓋全球 19 個市場、64 座城市的 12,000 份問卷，結果顯示，73% 的受訪者認為「工作場所有更多綠化空間」能明顯改善日常身心健康，超過三分之二的人傾向選擇環保品牌。

markets and 64 cities, found that when people perceive that a building operator is genuinely acting on environmental commitments, it triggers a “proximity effect” - a psychological connection that enhances wellbeing, loyalty, and satisfaction.

JLL 指出，健康與福祉考量正逐漸成為人們選擇居住、工作與消費地點的關鍵因素，近七成受訪者表示這項因素會影響他們的日常行為與去處。

Biophilic Design and Green Spaces Take Center Stage Seventy-three percent of respondents said that having more greenery near their workplace would improve their daily wellbeing, while over two-thirds said they prefer

這意味著建築設計不再只是功能與美學的平衡，而是人與環境之間互動的體驗工程。

設計導向：從感官到心理的全方位健康 JLL 建議，開發商與業主應在建築設計中融入身體、心理與社交健康元素，包括自然採光、通風流動、植物配置、當地材料應用以及促進互動的空間規劃等。

eco-conscious brands. JLL noted that health and wellness are now major drivers in how people choose where to live, work, and spend time - signaling a shift from purely functional design to human-centered environmental experience.

報告提到：「精心選擇材料質感與綠化配置，並導入促進活動的『主動式設計』（active design），能有效提升社交互動與幸福感。

Designing for the Body, Mind, and Community Developers and building owners, JLL suggests, should integrate physical, mental, and social health into architecture and placemaking. “Careful choices of materials and greenery, along with active design principles that encourage movement and social engagement, can elevate the user experience,” the report said.

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Susan Chung, Associate Director of Enterprise Research at HKS Architects, shared a case study from her firm’s Chicago office. By implementing a displacement ventilation system - delivering conditioned air at a lower level instead of from the ceiling - the team

在美國芝加哥，HKS 建築事務所的副研究主任 Susan Chung 分享實例：該公司在辦公室採用了「位移通風系統」（displacement system），將通風口從天花板移至較低位置，以低速送出空氣。「這樣的設計更接近人們實際呼吸的高度，不僅改善空氣品質，也提升能源效率與舒適度，」Chung 說。她補充，該設計讓天花板空間得以加入更多吸音設備與照明，整體工作氛圍更佳。

improved both air quality and energy efficiency. “It’s closer to where people are actually breathing,” Chung said. “It opened ceiling space for more acoustic dampers and lighting, which also enhanced the overall comfort and satisfaction of our employees.”

從永續到幸福：建築的新語言 這份研究顯示，讓人能「看見、感受、體驗」的永續設計，正成為建築產業的新標準。從企業的角度，綠色建築不僅是環保行動，更是吸引人才、提升品牌形象與促進社區活力的核心策略。

From Sustainability to Happiness The findings underscore a new paradigm for architecture: sustainability that can be seen, felt, and experienced. For organizations, visible wellness design is more than an environmental gesture - it is a strategic investment in talent attraction, customer engagement, and long-term brand value.