DS Smith 推動循環經濟，助力品牌實踐永續包裝策略

來自英國的紙板與包裝製造商 DS Smith（現隸屬於美國 International Paper 集團）近日公布一項針對美國消費者的調查報告，顯示多數消費者希望零售品牌明確傳達永續發展成果，並關注實體與電子商務如何減少浪費。

UK-based cardboard and packaging manufacturer DS Smith (now part of the U.S. International Paper Group) recently released a survey report indicating that most consumers want retail brands to clearly communicate their sustainability achievements and focus on reducing waste in both physical and e-commerce operations.

此次名為「解密消費者對永續包裝的偏好」（Unboxing Consumer Preferences on Sustainable Packaging）的調查針對近1050名成年受訪者進行，結果顯示永續發展已成為消費者選擇運輸包裝時最重要的考量因素。

The survey, titled "Unboxing Consumer Preferences on Sustainable Packaging," polled nearly 1,050 adult respondents in the U.S., revealing that sustainability has become the most important factor when consumers choose shipping packaging.

消費者對永續包裝的期待

DS Smith 北美區永續發展部門主管 Cheryl Holliday 表示：「調查結果顯示，美國消費者不僅關心包裝是否永續，甚至願意付出額外費用來支持更友善環境的解決方案。」她補充表示：「我們樂見零售業者和消費者越來越重視永續包裝，並相信市場上已有足夠的解決方案，協助品牌滿足這些期待。」

Consumer Expectations for Sustainable Packaging

Cheryl Holliday, DS Smith's North America Sustainability Manager, stated:

"The survey shows that American consumers not only care about whether packaging is sustainable, but they are also willing to pay extra to support more environmentally friendly solutions."

She added, "We are pleased to see retailers and consumers increasingly prioritize sustainable packaging, and we believe there are already sufficient solutions available in the market to help brands meet these expectations."

調查顯示，50% 的受訪者將擴大聚苯乙烯（EPS）泡棉視為最後不得已才使用的內部包裝材料，且有 20% 的消費者表示若品牌使用該材料，將拒絕購買商品。此外，46% 的受訪者認為紙箱中若存在大量空間會令人不悅，75% 的人更認為這反映品牌未將永續性視為優先考量。

智能包裝技術受青睞

調查結果還顯示，75% 的受訪者支持智能包裝概念，這些包裝包含感應器，可確保商品維持最佳溫度或狀態。其中 28% 的消費者願意為此類包裝支付最高 5 美元的額外費用。

The survey found that 50% of respondents consider expanded polystyrene (EPS) foam as a last-resort option for internal packaging materials, while 20% of consumers would refuse to purchase products if the brand uses EPS packaging. Additionally, 46% of respondents expressed frustration when shipping boxes contain excessive empty space, and 75% believe this indicates that the brand does not prioritize sustainability.

Smart Packaging Technology Gains Popularity

The survey also highlighted that 75% of respondents support the concept of smart packaging - packaging embedded with sensors that help maintain products at optimal temperature or condition. Among them, 28% of consumers are willing to pay up to $5 extra for such packaging solutions.

DS Smith 也強調，該公司透過「循環設計原則」（Circular Design Principles），幫助客戶採用 100% 可回收或可重複使用的包裝設計，並最大程度減少塑料使用量。該公司正積極推動包裝業界朝向更環保的未來發展。

DS Smith emphasized that the company applies Circular Design Principles to help clients adopt 100% recyclable or reusable packaging designs while minimizing plastic usage. The company is actively pushing the packaging industry toward a more environmentally friendly future.

深化循環經濟承諾

Strengthening Commitment to the Circular Economy

DS Smith 承諾透過創新設計與技術，協助品牌打造兼具功能與環保的包裝解決方案。該公司不僅採用回收材料製造紙板產品，還透過最佳化包裝設計，減少材料浪費與碳排放。

DS Smith is committed to supporting brands in creating packaging solutions that combine functionality with environmental benefits through innovative designs and technologies. The company not only uses recycled materials to produce cardboard products but also optimizes packaging designs to reduce material waste and carbon emissions.

DS Smith 目前已協助多家品牌改用循環經濟友善包裝，並持續倡導政府與企業共同制定更嚴格的永續包裝政策。未來，公司將持續與合作夥伴攜手合作，加速推動永續發展，為消費者和地球創造更美好的未來。

DS Smith has already helped numerous brands transition to circular economy-friendly packaging and continues to advocate for stricter sustainable packaging policies through collaborations with governments and businesses. Looking ahead, the company will strengthen its partnerships to accelerate the transition to sustainable development, creating a better future for both consumers and the planet.