HUGO BOSS 推出 NovaPoly 再生纖維，領跑循環時尚與微塑膠減少

德國時尚品牌 HUGO BOSS 日前宣布推出全新專利再生聚酯纖維 NovaPoly，作為其減塑與永續創新戰略的最新里程碑。這款纖維不僅使用生產與消費後的紡織廢料為原料，更添加天然添加劑，使其具備類似天然纖維的分解特性，進一步降低對環境的長期污染風險，特別是微塑膠問題。

NovaPoly 是 HUGO BOSS 與再生化學技術領導廠 Jiaren Chemical Recycling 以及材料商 NBC LLC 合作研發的成果，預計將成為該品牌「BOSS THE CHANGE」永續行動的重要支柱。這項創新不僅強調材料的可持續性，還大幅改變時尚業對生產過程中微塑膠釋放的控制，這對環境造成的長期影響深遠。

HUGO BOSS Unveils NovaPoly, a New Patented Recycled Polyester Fiber for Sustainable Innovation

German fashion brand HUGO BOSS recently announced the launch of NovaPoly, a new patented recycled polyester fiber, marking a significant milestone in its plastic reduction and sustainability innovation strategy. This fiber is made from textile waste generated during production and consumption and is enhanced with natural additives, giving it a biodegradation property similar to natural fibers. This innovation helps further reduce the long-term environmental pollution risks, particularly microplastic issues.

循環經濟與減少微塑膠污染

NovaPoly is the result of a collaboration between HUGO BOSS, recycling technology leader Jiaren Chemical Recycling, and material supplier NBC LLC. It is expected to become a key pillar of the brand's BOSS THE CHANGE sustainability initiative. This innovation not only emphasizes material sustainability but also significantly alters the fashion industry's control over microplastic emissions during production, a critical environmental concern.

根據統計，全球每年有超過 92 萬噸的聚酯紡織品進入市場，然而，這些合成纖維在環境中長期難以分解，成為微塑膠污染的主要來源。HUGO BOSS 希望通過 NovaPoly 減少此類污染，這項技術通過回收再利用紡織廢料來製成新纖維，從源頭上減少對原生聚酯的依賴，並在使用後更容易分解，避免其成為海洋及土壤中的微塑膠。

NovaPoly 纖維不僅在製造過程中符合環保標準，更因其天然添加劑成分，可以在環境中較容易地分解，這使其與傳統塑膠材料相比，具備更低的生態風險。這不僅是對微塑膠問題的回應，也對循環時尚的發展起到了推動作用，進一步展示 HUGO BOSS 在永續時尚領域的領先地位。

Circular Economy and Microplastic Pollution Reduction

Statistics show that over 920,000 tons of polyester textiles enter the global market each year. However, these synthetic fibers are slow to degrade in the environment and are a major source of microplastic pollution. HUGO BOSS aims to reduce such pollution through NovaPoly, which recycles textile waste to create new fibers, reducing reliance on virgin polyester at the source. Additionally, the fiber is easier to break down after use, preventing it from becoming microplastics in the oceans and soil.

NovaPoly fibers meet environmental standards during the manufacturing process and, thanks to their natural additive components, can degrade more easily in the environment. This makes them a more eco-friendly option compared to traditional plastic materials. This innovation not only addresses the microplastic issue but also promotes the development of circular fashion, further establishing HUGO BOSS's leadership in the sustainable fashion industry.

永續發展的策略意圖與市場影響

HUGO BOSS 發言人表示：「這項創新技術回應了我們對減少微塑膠汙染的戰略承諾。NovaPoly 不僅是替代原生聚酯的永續材料，更是一項具備環境分解潛力的新世代材料。」這一系列的創新不僅有助於減少品牌生產過程中的碳排放，也進一步強化了品牌在消費者心中的永續形象，特別是在追求環保與可持續的消費趨勢下，NovaPoly 的推出無疑滿足了市場需求。

作為 HUGO BOSS 「BOSS THE CHANGE」計畫的重要一環，NovaPoly 被視為推動循環經濟的關鍵所在。HUGO BOSS 計畫在未來的一年內，將擁有 NovaPoly 的商標與專屬使用權，並逐步推動授權機制，讓更多時尚品牌能夠將此項創新技術應用於其產品中，進一步擴大影響力。這也代表著 HUGO BOSS 不僅專注於品牌自身的永續發展，更積極推動整個行業向循環時尚邁進。

循環時尚與全球市場機遇

NovaPoly 的推出不僅體現了 HUGO BOSS 在循環時尚領域的創新，也為全球時尚業帶來了巨大的市場機遇。根據全球時尚業永續發展趨勢報告，循環時尚的需求正在快速增長，尤其是在消費者越來越關注環保、道德消費的背景下，品牌如果能夠在材料創新上有所突破，無疑能夠在競爭中佔據有利位置。

Strategic Intentions for Sustainable Development and Market Impact

A spokesperson for HUGO BOSS stated, “This innovative technology aligns with our strategic commitment to reducing microplastic pollution. NovaPoly is not only a sustainable alternative to virgin polyester but also a next-generation material with environmental degradation potential.” These innovations not only contribute to reducing carbon emissions during production but also enhance the brand’s sustainable image, especially as consumers increasingly demand eco-friendly and sustainable products. The launch of NovaPoly clearly meets market demand in the growing trend for sustainable consumption.

As an integral part of HUGO BOSS’s BOSS THE CHANGE program, NovaPoly is seen as a key enabler of circular economy practices. HUGO BOSS plans to have exclusive rights to the NovaPoly trademark within the next year and gradually introduce a licensing mechanism, allowing more fashion brands to incorporate this innovative technology into their products, thereby expanding its influence. This shows that HUGO BOSS is not only focused on its own sustainable development but is also actively promoting the industry’s transition to circular fashion.

Circular Fashion and Global Market Opportunities

此外，NovaPoly 也將進一步提升 HUGO BOSS 在品牌聲譽上的價值。隨著全球環保法規的日益嚴格，尤其是歐盟、新加坡等地的碳排放與塑料減少政策逐步推出，擁有創新再生材料技術的品牌將能更輕鬆應對這些挑戰，並符合相關法規要求，提升全球市場的競爭力。

未來發展與行業合作

HUGO BOSS 的發言人透露，公司將繼續探索將 NovaPoly 輸出到更多國際市場的可能性，並致力於將該技術授權給更多的行業夥伴，進一步推動全球時尚業的永續轉型。這一策略不僅能夠讓 HUGO BOSS 受益，也有望帶動整個行業的合作與創新，共同達成更高的環保目標。

The launch of NovaPoly not only demonstrates HUGO BOSS’s innovation in circular fashion but also presents significant market opportunities for the global fashion industry. According to the Global Fashion Industry Sustainability Trends Report, the demand for circular fashion is growing rapidly, especially as consumers increasingly prioritize environmental and ethical consumption. Brands that can achieve breakthroughs in material innovation are well-positioned to gain a competitive advantage.

Additionally, NovaPoly will further enhance HUGO BOSS’s brand reputation. As global environmental regulations become stricter, particularly in regions like the EU and Singapore with their carbon emission and plastic reduction policies, brands with innovative recycled material technologies will be better positioned to meet these challenges and comply with regulations, thus boosting their competitiveness in global markets.

Future Development and Industry Collaboration

A spokesperson from HUGO BOSS revealed that the company will continue to explore opportunities to export NovaPoly to more international markets and intends to license the technology to more industry partners, further driving the global fashion industry’s sustainable transformation. This strategy will not only benefit HUGO BOSS but also encourage greater industry collaboration and innovation toward achieving higher environmental goals.

在未來，HUGO BOSS 計畫將 NovaPoly 納入其多元化的永續材料體系中，並加強與相關科技公司、再生材料開發商的合作，進一步探索新型環保材料的應用場景。隨著技術的進步與市場的接受度提升，NovaPoly 將有望成為全球時尚業界永續材料的標竿。

In the future, HUGO BOSS plans to integrate NovaPoly into its diversified sustainable materials system and strengthen partnerships with related technology companies and recycled material developers to further explore new applications for eco-friendly materials. With advancements in technology and increasing market acceptance, NovaPoly is expected to become a benchmark in the global fashion industry's sustainable materials sector.

NovaPoly 的商業發布與市場反應

NovaPoly’s Commercial Launch and Market Reaction

NovaPoly 纖維的首次商業發布將於 2026 年春夏季的 BOSS Green 系列中亮相，並計劃於 2025 年 10 月在全球同步發售。該系列產品將會在 HUGO BOSS 官網、品牌專賣店及特定零售商的銷售平台上提供。這不僅是 HUGO BOSS 進一步強化其永續發展承諾的重要一步，也是全球消費者了解並接受永續時尚的關鍵時刻。

The first commercial release of NovaPoly fibers will debut in the Spring/Summer 2026 BOSS Green collection, with a global launch scheduled for October 2025. The products will be available for purchase on the HUGO BOSS website, brand stores, and selected retail platforms. This marks an important step for HUGO BOSS in strengthening its commitment to sustainability and is a pivotal moment for global consumers to learn about and embrace sustainable fashion.