Nevold 登場：Chanel 打造再生材料新系統

在永續與資源壓力成為全球時尚產業的共同命題之際，Chanel 於近期正式宣布成立旗下全新獨立品牌「Nevold」，標誌著該集團在循環經濟與原料革新領域的全面布局。不同於傳統時尚子品牌，Nevold 並不專注於終端設計產品，而是鎖定「再生材料技術」、「資源回收應用」與「跨產業合作」三大核心，欲透過系統性整合資源，引領高端品牌實踐材料轉型的新範式。

As sustainability and resource pressure become common themes in the global fashion industry, Chanel recently officially announced the establishment of its new independent brand "Nevold", marking the group's comprehensive layout in the fields of circular economy and raw material innovation. Different from traditional fashion sub-brands, Nevold does not focus on terminal design products, but focuses on the three cores of "recycled material technology", "resource recycling application" and "cross-industry cooperation". It hopes to lead high-end brands to implement a new paradigm of material transformation through systematic integration of resources.

聚焦再生材料，Nevold 成為 Chanel 的第三戰略支柱

Focusing on recycled materials, Nevold becomes Chanel’s third strategic pillar

Chanel 時尚事業總裁 Bruno Pavlovsky 表示，Nevold 將與高級時裝及 Métiers d’Art 工坊系列並列為集團三大發展支柱。品牌延攬曾任 Patou 執行長的 Sophie Brocart 擔任首位掌舵人，賦予其高度自主決策權。據悉，Nevold 將整合 Chanel 已布局多年的永續供應鏈資產——包括回收與拆解技術先鋒 L’Atelier des Matières、再生紗線製造商 Filatures du Parc，以及專注天然皮革升級再造的 Authentic Material，進而打造一個高端化、模組化的材料創新平台。

Bruno Pavlovsky, president of Chanel’s fashion business, said that Nevold will be listed as the group’s three development pillars alongside high-end fashion and the Métiers d’Art workshop series. The brand recruited Sophie Brocart, former CEO of Patou, as its first helm, giving her a high degree of autonomy in decision-making. It is reported that Nevold will integrate Chanel’s sustainable supply chain assets that have been deployed for many years - including recycling and dismantling technology pioneer L’Atelier des Matières, recycled yarn manufacturer Filatures du Parc, and Authentic Material, which focuses on the upcycling of natural leather, to create a high-end, modular material innovation platform.

橫跨產業、跨足 B2B，Nevold 不止為 Chanel 而生

Nevold 的市場定位，並不僅限於 Chanel 自有生產鏈。根據內部規劃，該品牌未來將對外開放其材料研發成果與資源處理技術，服務對象涵蓋奢侈品牌、運動用品製造商、精品旅宿業者等多元產業。此舉顯示出 Chanel 試圖將自身的環保實踐轉化為一項具商業潛力的 B2B 解決方案，從原料端推動產業共益，進一步擴大品牌的 ESG 影響力與商業護城河。

Across industries and B2B, Nevold is not just for Chanel

Nevold's market positioning is not limited to Chanel's own production chain. According to internal planning, the brand will open its material research and development results and resource processing technology to the outside world in the future, and its service targets include luxury brands, sports goods manufacturers, boutique hoteliers and other diverse industries. This move shows Chanel's attempt to transform its environmental protection practices into a B2B solution with commercial potential, promote industry common benefits from the raw material side, and further expand the brand's ESG influence and business moat.

Taking into account sustainability and quality, reshaping the definition of luxury

兼顧永續與質感，重塑奢華定義

儘管 Nevold 初期以技術驗證與流程建構為重心，Chanel 已率先將部分再生材料應用於現有產品系列中。舉例來說，品牌經典的斜紋軟呢已成功導入再生纖維製程，部分鞋款與皮具內襯則採用超過 50% 的再生皮革，取代原有的塑料結構。此舉不僅提升供應鏈透明度，也推進產品碳足跡管理，體現高端品牌可持續與質感並存的可能。

Although Nevold initially focused on technology verification and process establishment, Chanel has taken the lead in incorporating some recycled materials into existing product lines. For example, the brand's classic tweed has been successfully introduced into the recycled fiber manufacturing process, and the linings of some shoes and leather goods are made of more than 50% recycled leather to replace the original plastic structure. This move not only improves the transparency of the supply chain, but also promotes product carbon footprint management, reflecting the possibility of high-end brands coexisting with sustainability and quality.

奢侈品牌的再定義：從商品到系統

Redefining luxury brands: from products to systems

從2023年工坊系列於非洲達卡的展示起，Chanel 即展現出對材料循環的高度關注。Nevold 的成立，更進一步反映出該品牌對「奢侈」概念的重新定義——不再僅是工藝與價值的象徵，更是對資源責任、技術創新與永續承諾的具體實踐。

From the presentation of the 2023 Workshop Series in Dhaka, Africa, Chanel has shown a high level of concern for material recycling. The establishment of Nevold further reflects the brand's redefinition of the concept of "luxury" - it is no longer just a symbol of craftsmanship and value, but also a concrete practice of resource responsibility, technological innovation and sustainable commitment.

未來，Nevold 將扮演的不僅是 Chanel 的「材料實驗室」，更可能成為整個高端時尚產業邁向 Net Zero 的轉捩點。當資源競爭加劇、碳中和壓力迫近，率先掌握再生材料技術與循環供應鏈主導權者，將在新一輪時尚革命中占得先機。

In the future, Nevold will not only act as Chanel's "materials laboratory", but may also become a turning point for the entire high-end fashion industry to move towards Net Zero. As resource competition intensifies and the pressure for carbon neutrality approaches, those who take the lead in mastering recycled material technology and circular supply chain dominance will take the lead in the new round of fashion revolution.