個人消費行為可推動低碳轉型與綠色消費

地球正面臨生物多樣性喪失、海洋污染及氣候變遷等威脅，世界各國與企業不得不承擔過去忽視環境成本的代價。隨著每年4月22日的世界地球日來臨，這一天呼籲人們以個人行動減少對地球的負面影響，共同為保護地球貢獻力量。那麼，除了日常的節約能源外，個人還能如何實踐低碳永續、發揮力量，推動永續生態圈的發展呢？

The earth is facing threats such as biodiversity loss, ocean pollution and climate change. Countries and companies around the world have to bear the cost of neglecting the environment in the past. As Earth Day approaches on April 22 every year, this day calls on people to take personal actions to reduce the negative impact on the earth and jointly contribute to protecting the earth. So, in addition to daily energy conservation, how can individuals practice low-carbon sustainability, exert their strength, and promote the development of a sustainable ecosystem?

消費需求成推動低碳轉型關鍵

Consumer demand becomes the key to promoting low-carbon transformation

個人減碳行為雖有限，但消費需求可以帶動低碳產品的發展。透過政府補助，如電動車補貼計劃，消費者在選擇低碳產品時可獲得更多誘因，推進綠色消費。以電動機車品牌Gogoro為例，其將騎乘過程中的電能消耗量轉化為減碳數據，讓使用者更能感受到對環境的貢獻，這類創新舉措有助於增強消費者的環保意識。

Although personal carbon reduction behavior is limited, consumer demand can drive the development of low-carbon products. Through government subsidies, such as the electric vehicle subsidy program, consumers can get more incentives to choose low-carbon products and promote green consumption. Take the electric motorcycle brand Gogoro as an example. It converts the electricity consumption during riding into carbon reduction data, allowing users to feel more about their contribution to the environment. Such innovative measures help enhance consumers' environmental awareness.

支持負碳商品 累積個人碳資產

台灣的碳交易專家李堅明教授，推動了個人碳權概念，並與全家便利商店合作設立負碳商品專區。消費者購買經過碳盤查並抵銷排碳的負碳商品，能累積個人的「碳資產」，這不僅改變了消費行為，還能享受優惠折扣。自2019年推出該計劃以來，會員累積的碳資產量已達1.2億噸。這種方式有助於提升企業的減碳企圖心，推動企業從碳中和邁向負碳。

Support negative carbon products and accumulate personal carbon assets

個人責任是全球淨零的關鍵

減碳不僅是企業的責任，更是一場全民參與的運動。

Professor Li Jianming, a carbon trading expert in Taiwan, promotes the concept of personal carbon rights and cooperates with FamilyMart convenience stores to set up a special area for negative carbon products. Consumers can accumulate personal "carbon assets" by purchasing carbon-negative products that have undergone carbon inventory and offset carbon emissions. This not only changes consumption behavior, but also allows them to enjoy preferential discounts. Since the program was launched in 2019, members have accumulated 120 million tons of carbon assets. This approach can help enhance the company's ambition to reduce carbon emissions and push the company from carbon neutrality to carbon negative.

推動低碳消費意識是重要的一步，但落實行為才是關鍵挑戰。

消費者往往因無法量化環保產品的效益或缺乏購買誘因而猶豫。

Personal responsibility is key to global net zero

法規的推動迫使企業轉型，而消費者對低碳產品的需求則可反向促使企業進一步減碳。

Carbon reduction is not only the responsibility of enterprises, but also a movement in which all people participate. Promoting awareness of low-carbon consumption is an important step, but implementation is the key challenge. Consumers are often hesitant because they are unable to quantify the benefits of environmentally friendly products or lack incentives to purchase. The

當個人和企業共同承擔減碳責任時，才有可能加速實現全球淨零排放的目標，打造一個真正可持續的未來。

push by regulations forces companies to transform, while consumer demand for low-carbon products can in turn prompt companies to further reduce carbon emissions. When individuals and businesses jointly take responsibility for reducing carbon emissions, it will be possible to accelerate the achievement of global net-zero emissions goals and create a truly sustainable future.