地板換新，也換一個永續世界

美國丹佛知名地板公司 In Home Flooring 宣布啟動全新永續發展計畫，全面強化服務與顧客體驗，同時積極導入環保理念與創新技術。這項舉措標誌著該公司策略重心的一次重大轉變，旨在回應日益增長的消費者對綠色生活空間的需求，並藉此引領地板產業邁向更永續的未來。

Denver’s well-known flooring company, In Home Flooring, has announced the launch of a new sustainability initiative aimed at enhancing its services and customer experience while actively embracing eco-friendly principles and innovative technologies. This move marks a significant strategic shift, reflecting the company's response to the growing consumer demand for greener living spaces - and its commitment to leading the flooring industry toward a more sustainable future.

推出可回收與永續地板材料

此次升級計畫的核心之一，是擴展產品線，新增包括竹材與回收木材等可回收地板選項。這些環保材料不僅具備優雅外觀，更能有效降低對環境的衝擊，遠勝傳統地板材質。

Launching Recyclable and Sustainable Flooring Materials

At the heart of this initiative is the expansion of the company’s product line to include recyclable flooring options such as bamboo and reclaimed wood. These environmentally responsible materials not only offer aesthetic appeal but also significantly reduce environmental impact compared to traditional flooring options.

“In Home Flooring 的新產品線讓消費者能在不犧牲品質與設計的前提下，做出環保選擇，”該公司代表 Jillian Rowe 表示。“這正是我們對產品品質與環境責任雙重承諾的最佳體現。”

數位化升級，提升顧客滿意度

除產品升級外，In Home Flooring 亦投入先進的排程系統，大幅縮短地板安裝等待時間。這項技術投資預期將顯著提升客戶滿意度，顯示公司不僅重視材料本身，更強調從接單到完工的整體服務體驗。

“Our new product line empowers customers to make environmentally conscious choices without compromising on quality or design,” said Jillian Rowe, spokesperson for In Home Flooring. “This reflects our dual commitment to product excellence and environmental responsibility.”

Digital Upgrades to Enhance Customer Satisfaction

In addition to new product offerings, In Home Flooring is investing in a state-of-the-art scheduling system, drastically reducing wait times for flooring installation. This technology upgrade is expected to significantly improve customer satisfaction and demonstrates the company’s focus not just on materials, but on the entire service experience - from order to completion.

深耕社區教育，推動綠色家居理念

In Home Flooring 同步展開一系列社區推廣活動，積極向公眾介紹永續地板的好處。透過教育倡導，該公司希望建立一個具有環保意識的消費者群體，進一步擴大永續地板的市場接受度。

“我們的社區計畫是與消費者對話的寶貴機會，”Rowe 補充表示，“教育是推動改變的關鍵，我們希望讓更多人了解綠色建材的優勢。”

Community Education to Promote Green Living

The company is also rolling out a series of community outreach initiatives to educate the public on the benefits of sustainable flooring. Through advocacy and education, In Home Flooring aims to cultivate a more environmentally conscious customer base and increase market acceptance of green materials.

“Our community programs are a valuable opportunity to connect with customers,” Rowe added. “Education is key to driving change, and we want to help more people understand the advantages of sustainable building materials.”

內部營運同步綠化 減少碳足跡

永續轉型不僅限於產品與客戶端。In Home Flooring 也啟動了全面性回收制度，針對產品製造與安裝過程中產生的廢棄物進行有效分類與再利用。此舉不僅符合企業社會責任，更與全球淨零目標接軌。

有關公司提供的平價定價策略與分期付款方案，顧客亦可透過線上客服團隊進一步了解。

前瞻布局，引領綠色建材新趨勢

Greening Internal Operations to Shrink Carbon Footprint

The sustainability push extends beyond products and customer service. In Home Flooring has launched a comprehensive internal recycling program, targeting waste generated during both the manufacturing and installation processes. This initiative supports corporate social responsibility and aligns the company with broader global net-zero emissions goals.

Customers can also learn more about affordable pricing plans and financing options through the company’s online customer support team.

Forward-Thinking Strategy to Lead in Green Building Materials

展望未來，In Home Flooring 將持續研發新技術與新材料，以因應快速變化的市場需求與科技發展。其長遠目標是將更多環保做法整合進營運模式，進而鞏固其在地板產業中的領導地位。

Looking ahead, In Home Flooring plans to continue investing in new technologies and materials to meet the evolving demands of both the market and technological progress. Its long-term goal is to integrate more sustainable practices into its business operations and reinforce its leadership within the flooring industry.

In Home Flooring 的這項全面策略，不僅彰顯企業對永續趨勢的積極回應，更體現其以顧客為本的經營理念。在兼顧品質、服務與環境責任的同時，該公司也為業界立下全新標竿。

This comprehensive strategy reflects In Home Flooring’s proactive embrace of sustainability trends and its customer-centric philosophy. By balancing quality, service, and environmental responsibility, the company is setting a new standard for the industry.

隨著更多企業可能效仿其模式，In Home Flooring 的行動有望引發產業連鎖反應，推動更多品牌實踐綠色轉型、提升服務品質，並實現永續發展與商業價值的雙贏。

As more companies are likely to follow suit, In Home Flooring’s actions could trigger a broader ripple effect across the industry, encouraging more brands to pursue green transformation, improve service quality, and achieve a win-win outcome for sustainability and business growth.