從土地到威士忌：布朗福曼推動再生農業的多重價值

布朗福曼公司（Brown‑Forman Corporation），作為享譽全球的高端烈酒品牌Jack Daniel’s和Woodford Reserve的製造商，近日宣布其已成功讓所有直屬農戶全面採用再生農業實踐，並提前實現了首個可持續發展目標，為全球環境保護與農業供應鏈的韌性樹立了典範。

Brown‑Forman Corporation, the manufacturer of the world-renowned high-end spirits brands Jack Daniel’s and Woodford Reserve, recently announced that it has successfully enabled all direct farmers to fully adopt regenerative farming practices and achieved its first sustainable development goal ahead of schedule, setting an example for global environmental protection and the resilience of the agricultural supply chain.

土地健康與行業發展息息相關

再生農業是一種旨在恢復和保護自然生態系統的農業模式，其核心理念是通過改善土壤健康、保護生物多樣性以及提升生態系統功能，實現長期的農業可持續性。對於布朗福曼公司而言，再生農業的實施與威士忌的核心價值密切相關。

Land health is closely related to industry development

Regenerative agriculture is an agricultural model that aims to restore and protect natural ecosystems. Its core concept is to achieve long-term agricultural sustainability by improving soil health, protecting biodiversity, and enhancing ecosystem functions. For Brown-Forman, the practice of regenerative farming is closely tied to whiskey’s core values.

「從穀物到木桶，威士忌是一種需要時間和耐心的農業產品。保護土地對於我們行業的成功至關重要，」Woodford Reserve首席釀酒師Elizabeth McCall在談及該公司對再生農業的投入時表示。「通過這些努力，我們不僅確保了高品質原材料的供應，也為農村社區和生態環境的可持續發展做出了積極貢獻。」

“From grain to barrel, whiskey is an agricultural product that takes time and patience. Protecting the land is critical to the success of our industry,” Woodford Reserve chief distiller Elizabeth McCall said of the company’s investment in regenerative agriculture. "Through these efforts, we not only ensure the supply of high-quality raw materials, but also make positive contributions to the sustainable development of rural communities and the ecological environment."

再生農業的多重益處

布朗福曼的再生農業實踐已經為農民和生態系統帶來了實質性益處：

「這一里程碑體現了我們對自然系統及農業合作夥伴的堅定承諾，」布朗福曼全球環境、健康、安全與可持續發展總監Andy Battjes強調。「我們深知，只有持續投資於土地和農業，才能確保未來的韌性供應鏈。」

可持續未來的行動藍圖

在成功推進再生農業之後，布朗福曼公司已制定新的可持續發展目標，進一步鞏固其在環保實踐中的領先地位。未來，公司將聚焦於以下領域：

The multiple benefits of regenerative agriculture

Brown-Forman’s regenerative agriculture practices have already delivered substantial benefits to farmers and ecosystems:

“This milestone demonstrates our strong commitment to natural systems and our agricultural partners,” said Andy Battjes, global director of environment, health, safety and sustainability at Brown-Forman. "We know that only continued investment in land and agriculture can ensure a resilient supply chain for the future."

A blueprint for action for a sustainable future

After successfully advancing regenerative agriculture, Brown-Forman has set new sustainability goals to further solidify its leadership in environmentally friendly practices. In the future, the company will focus on the following areas:

樹立行業標杆 引領可持續未來

Set industry benchmarks and lead a sustainable future

布朗福曼的可持續發展承諾不僅體現在再生農業的實施上，還涵蓋了其整體運營與供應鏈管理。作為一家擁有超過150年歷史的全球領先酒業公司，布朗福曼以創新與環保為核心驅動力，致力於推動行業的正向變革，並為其他企業提供可借鑒的實踐經驗。

Brown-Forman's commitment to sustainability extends beyond its implementation of regenerative agriculture to its overall operations and supply chain management. As a leading global wine company with more than 150 years of history, Brown-Forman takes innovation and environmental protection as its core driving forces, is committed to promoting positive changes in the industry, and provides practical experience for other companies to learn from.

關於布朗福曼公司

About Brown-Forman Corporation

布朗福曼公司創立於1870年，旗下品牌包括Jack Daniel’s、Woodford Reserve、Old Forester等高端烈酒，產品行銷全球超過170個國家和地區。公司致力於通過創新與可持續實踐，為全球消費者提供優質產品，並為子孫後代保護自然資源。隨著再生農業成功實施及未來行動藍圖的制定，布朗福曼正以穩健步伐向可持續發展的目標邁進。該公司承諾，將持續努力為環境、經濟與社會的共贏創造更多價值，為後代留下一個更加美好的地球。

Brown-Forman Company was founded in 1870. Its brands include Jack Daniel’s, Woodford Reserve, Old Forester and other high-end spirits. Its products are sold in more than 170 countries and regions around the world. The company is committed to providing quality products to consumers around the world through innovation and sustainable practices and protecting natural resources for future generations. With the successful implementation of regenerative agriculture and the formulation of a future action blueprint, Brown-Forman is moving towards the goal of sustainable development at a steady pace. The company promises that it will continue to work hard to create more value for the win-win situation of the environment, economy and society, and leave a better earth for future generations.