日月潭再度榮獲柏林 ITB「綠色目的地故事獎」，領跑全球永續旅遊

日月潭國家風景區榮獲柏林 ITB「綠色目的地故事獎」 國際永續旅遊再獲肯定

日月潭國家風景區在全球規模最大的旅遊展 ITB Berlin 中，再次為台灣旅遊界贏得殊榮，榮獲 「綠色目的地故事獎」（Green Destinations Story Awards）商業與行銷類別第三名。這項國際性獎項不僅肯定日月潭在永續旅遊上的努力，也讓這座美麗的湖泊獲得全球更多關注。該獎項的獎盃將在柏林展出 一年，進一步提升日月潭在國際旅遊市場的知名度。

Sun Moon Lake National Scenic Area Wins ITB Berlin's "Green Destination Story Award" – A Global Recognition for Sustainable Tourism

The Sun Moon Lake National Scenic Area has once again earned a prestigious honor at the world's largest tourism exhibition, ITB Berlin, by winning third place in the Green Destinations Story Awards under the Business & Marketing category. This international award not only recognizes Sun Moon Lake’s efforts in sustainable tourism but also brings more global attention to this beautiful lake. The award trophy will be displayed in Berlin for one year, further enhancing Sun Moon Lake's visibility in the international tourism market.

這是日月潭國家風景區連續 三年 獲得該獎項的肯定，顯示台灣在推動 環境永續、文化保育與綠色觀光 方面的長期努力已受到國際矚目，也再次強化台灣作為亞洲 永續旅遊發展領導者 的地位。

This marks the third consecutive year that Sun Moon Lake National Scenic Area has received this honor, highlighting Taiwan's long-term efforts in environmental sustainability, cultural preservation, and green tourism, which have now gained international recognition. It also strengthens Taiwan's position as a leader in sustainable tourism development in Asia.

三年連續獲獎：日月潭永續旅遊發展的成果

日月潭國家風景區管理處近年來積極投入永續旅遊政策，透過一系列創新計畫，不僅提升旅遊品質，也確保生態保育與文化傳承並進。

這些努力不僅提高了日月潭的國際競爭力，也讓景區在環境保護、社會參與與經濟發展三者之間達到平衡，成為台灣最具代表性的 低碳旅遊示範景區之一。

Three Years of Consecutive Awards: Achievements in Sustainable Tourism at Sun Moon Lake

In recent years, the Sun Moon Lake National Scenic Area Administration has actively invested in sustainable tourism policies, implementing a series of innovative projects that not only improve the quality of tourism but also ensure the preservation of the ecology and culture.

深化低碳旅遊 打造國際級綠色景區

日月潭國家風景區管理處表示，該景區在提升遊客數量的同時，仍致力於 減少廢棄物、推廣低碳旅遊模式，並積極鼓勵當地企業、社區與遊客共同參與環境保護行動。

目前，日月潭已推動多項 低碳旅遊措施，包括：

低碳旅遊行程 設計，鼓勵遊客選擇更環保的遊覽方式，如步行、騎自行車或搭乘電動船隻遊湖。

電動自行車與低碳運輸推廣，讓遊客能夠使用環保交通工具探索湖區，降低傳統燃油車輛帶來的碳排放。

Gold Standard 國際碳補償認證申請，透過碳權交易機制，確保景區的減碳成果能夠獲得國際認可。

These efforts have not only enhanced Sun Moon Lake's international competitiveness but also created a balance between environmental protection, social participation, and economic development, making it one of Taiwan's most representative low-carbon tourism demonstration destinations.

Deepening Low-Carbon Tourism and Building an International Green Destination

The Sun Moon Lake National Scenic Area Administration states that while increasing the number of visitors, it is committed to reducing waste, promoting low-carbon tourism models, and actively encouraging local businesses, communities, and visitors to participate in environmental protection.

Currently, Sun Moon Lake has implemented several low-carbon tourism measures, including:

In the future, the administration plans to further enhance environmental facilities and smart management systems at Sun Moon Lake, using technology to improve energy efficiency, and encouraging the green building standards for local accommodations to ensure Sun Moon Lake becomes one of the most competitive sustainable tourism model destinations globally.

未來，管理處將進一步強化日月潭的 環保設施與智能管理系統，運用科技提升能源效率，並鼓勵旅宿業者採用 綠色建築標準，以確保日月潭能夠成為全球旅遊市場中最具競爭力的 永續發展示範景區。

國立傳統藝術中心同步獲獎 展現台灣綠色旅遊實力

除了日月潭獲獎外，台灣的 宜蘭縣國立傳統藝術中心 也在本屆 ITB Berlin 大會中，榮獲 「綠色目的地故事獎」文化與傳統類別第三名。

交通部觀光署署長 周永暉 表示，國立傳統藝術中心透過將 美食、文化與觀光 相結合，成功推動具有台灣特色的永續旅遊模式，不僅吸引國內外旅客，也讓更多人認識台灣豐富的文化資產。

National Center for Traditional Arts Also Wins Award, Showcasing Taiwan's Green Tourism Strength

In addition to Sun Moon Lake, Taiwan's National Center for Traditional Arts in Yilan County also won third place in the Green Destinations Story Awards under the Culture & Tradition category at this year’s ITB Berlin.

Minister of Transportation and Communications, Chen Chien-Jen, stated that the National Center for Traditional Arts has successfully promoted Taiwan’s unique sustainable tourism model by combining food, culture, and tourism, attracting both domestic and international visitors and giving them a deeper understanding of Taiwan's rich cultural heritage.

國際認證助攻 台灣邁向全球永續旅遊領導者

International Recognition Helps Taiwan Become a Global Sustainable Tourism Leader

隨著全球旅遊市場越來越重視 環境永續與碳中和，台灣政府與各大旅遊景點近年來積極推動 低碳轉型，期望打造更永續的觀光環境，吸引國際旅客。

As the global tourism market increasingly focuses on environmental sustainability and carbon neutrality, the Taiwan government and major tourist attractions have been actively pushing for low-carbon transformation, aiming to create a more sustainable tourism environment and attract international visitors.

日月潭與國立傳統藝術中心的國際獲獎，進一步證明台灣在永續旅遊發展上的實力與決心。未來，台灣將持續推動 綠色旅遊政策，深化環境保護與文化保存，並透過與國際組織的合作，讓台灣成為全球旅遊市場中最具代表性的 永續旅遊典範國家。

The international awards received by Sun Moon Lake and the National Center for Traditional Arts further demonstrate Taiwan’s strength and determination in sustainable tourism development. In the future, Taiwan will continue to promote green tourism policies, deepen environmental protection and cultural preservation, and collaborate with international organizations to establish Taiwan as a global model for sustainable tourism.