Inchcape 人資轉型：以人為本驅動新能源車與永續未來

汽車產業正經歷前所未有的深度轉型，從燃油車向新能源車（NEV）邁進，而人力資源長（CHRO）的角色也正在被重新定義。英國獨立汽車經銷與零售領導品牌 Inchcape 最新《2025 Drivers of Change》研究指出，CHRO 不再只是變革管理者，更成為永續推動的核心策士，負責將「以人為本」的理念帶入產業低碳轉型。

The global automotive industry is undergoing an unprecedented shift toward new energy vehicles (NEVs), and the role of Chief Human Resources Officer (CHRO) is evolving accordingly. Inchcape, the UK-based independent automotive distributor

報告顯示，亞太與拉丁美洲消費者對永續出行的需求顯著提升，但充電基礎設施不足、認知與價格障礙仍是挑戰。CHRO 必須推動內外部教育、敏捷的在地策略，並培養一線員工技能，讓團隊與社區、客戶共同設計解決方案。

and retailer, released its 2025 Drivers of Change study revealing that the CHRO is no longer merely a change manager but a chief sustainability enabler, responsible for embedding a human-centric approach into the low-carbon transition.

Inchcape 的 Accelerate+ 永續框架將減碳、擴展新能源車版圖與創造長期價值納入核心，而人資部門則把永續融入人才生命周期、強化多元共融、培養目標導向的領導力。這不僅是人才培訓，更是文化重塑。

The report highlights surging demand for sustainable mobility across Asia-Pacific and Latin America, but also notes barriers such as limited charging infrastructure, low consumer awareness, and affordability challenges. HR leaders must therefore drive internal and external education, adopt agile local strategies, and upskill frontline staff to co-create solutions with communities and customers.

面對 NEV 帶來的銷售、售後、工程及數位新技能需求，公司設立專屬培訓學院與領導實驗室，並推動跨境流動以彌補各市場人才缺口。隨著企業透過併購加速成長，HR 成為文化協調者，從第一天起即將永續指標納入領導層。

Inchcape’s Accelerate+ sustainability framework supports emissions reduction, NEV expansion, and long-term value creation, while HR integrates sustainability throughout the employee lifecycle, champions diversity and inclusion, and cultivates purpose-driven leadership.

亞太區域轉型步伐差異大：新加坡與香港已建立成熟專業，而菲律賓與印尼則面臨基礎建設不足。Inchcape HR 團隊針對不同市場量身制定策略，確保當地領導人參與變革設計。

同時，員工投入與福祉亦成焦點。Inchcape 將永續融入「Invests In You」平台，推動專屬學習旅程與「Be Heard」意見回饋，以提升員工參與感與幸福感。

To meet the NEV era’s demand for new skills in sales, aftersales, engineering, and digital roles, Inchcape is establishing targeted academies and leadership labs and promoting cross-border talent mobility to bridge regional gaps. As mergers and acquisitions accelerate growth, HR serves as both a culture broker and sustainability advocate, embedding sustainability metrics into leadership from day one.

產業分析認為，新能源車的普及象徵不僅是技術革新，更關乎交通平權與社會影響。

The Asia-Pacific transformation remains highly localized: Singapore and Hong Kong are scaling NEV expertise, while the Philippines and Indonesia still face infrastructure hurdles. Inchcape’s HR teams tailor strategies to local realities, ensuring that local leaders help co-design the transformation.

CHRO 的任務是把 ESG 策略與人本轉型結合，使這場產業革命不只是低碳，更是公平與包容。

Employee engagement and wellbeing are also central. The company has integrated sustainability into its “Invests In You” platform, launched bespoke learning journeys, and enhanced feedback loops such as “Be Heard” surveys to monitor workforce sentiment.

Inchcape 的願景明確：打造更乾淨、更連結且更具公平性的移動未來，而這段旅程的核心動力，來自 HR 所賦能的每一位員工。

Industry analysts note that the NEV transition is about more than technology - it’s about mobility equity and social impact. By embedding ESG strategies and championing people-centric change, CHROs ensure that the shift is both low-carbon and inclusive. Inchcape’s vision is clear: a cleaner, more connected, and more equitable mobility future - powered by employees enabled through HR leadership.