LEGO 推出回收材料輪胎 助力玩具產業邁向永續未來

全球知名玩具品牌 LEGO 集團今日宣布，推出由超過 30% 回收材料製成的新型輪胎，該材料包括廢棄漁網、繩索以及廢機油等回收資源。這項創新輪胎已應用於部分 LEGO® 玩具組，並預計於年底前全面導入全球產品線，為玩具產業永續發展樹立全新標竿。

Global toy brand LEGO Group announced today the launch of new tires made from over 30% recycled materials, including discarded fishing nets, ropes, and used industrial oils. The innovative tires have already been applied to select LEGO® play sets and are expected to be fully integrated across the global product portfolio by the end of the year - setting a new sustainability benchmark in the toy industry.

LEGO 集團積極實踐永續發展目標，並承諾於 2032 年前全面轉型採用可再生及回收材料。這項輪胎材質升級計畫，不僅展現品牌對環境責任的承諾，也為全球玩具產業提供創新示範。

The LEGO Group actively pursues its sustainability goals, with a commitment to transition entirely to renewable and recycled materials by 2032. This tire material upgrade not only demonstrates the brand's dedication to environmental responsibility but also serves as an innovative model for the global toy industry.

創新技術 引領永續材料應用

此次推出的新型輪胎採用 rSEBS 材質，這是一種透過回收廢棄海洋裝備與廢機油所製成的環保材料。經過五年的研發與測試，該材料成功滿足 LEGO 在品質、安全性及耐用性方面的高標準，確保新輪胎在外觀與性能上與傳統輪胎無異。

Innovative Technology Driving Sustainable Materials Adoption

The newly introduced tires are made from rSEBS, a sustainable material derived from recycled ocean gear and used industrial oils. After five years of research and testing, the material successfully meets LEGO's high standards for quality, safety, and durability - ensuring the new tires are indistinguishable in appearance and performance from traditional ones.

LEGO 集團永續長 Annette Stube 表示：「這項創新標誌著 LEGO 永續發展旅程的重要里程碑。我們希望透過持續投資與創新，減少對原生化石燃料的依賴，為下一代創造更美好的未來。」

全方位永續發展布局

回收輪胎僅是 LEGO 集團永續策略中的一環。品牌多年來積極投入多項環保材料應用，包括：

此外，LEGO 計畫於 2024 年中期將其 30% 樹脂原料轉換為經質量平衡原則認證的可再生資源，進一步落實供應鏈永續轉型。

Annette Stube, Chief Sustainability Officer at the LEGO Group, stated: "This innovation marks a significant milestone in LEGO's sustainability journey. Through continued investment and innovation, we aim to reduce our reliance on virgin fossil-based materials and create a better future for the next generation."

Comprehensive Sustainability Strategy

Recycled tires are just one part of the LEGO Group’s broader sustainability strategy. Over the years, the brand has actively invested in various eco-friendly material applications, including:

Additionally, LEGO plans to transition 30% of its resin materials to certified renewable resources under the mass balance principle by mid-2024, further advancing its supply chain sustainability transformation.

持續推動全球影響力

LEGO 集團不僅專注於產品永續轉型，更積極參與全球環保倡議。2024 年，LEGO 成立「Green Brick Alliance」產業聯盟，攜手供應鏈夥伴推動再生材料應用，並加入聯合國全球契約（UN Global Compact），致力於實現 17 項永續發展目標（SDGs）。

在未來三年內，LEGO 預計投入超過 15 億歐元於永續材料研發與生產設備升級，持續引領玩具產業邁向低碳經濟。

Driving Global Impact

Beyond product innovations, the LEGO Group actively participates in global environmental initiatives. In 2024, LEGO founded the Green Brick Alliance - an industry coalition uniting supply chain partners to promote recycled material adoption. The company has also joined the UN Global Compact, pledging to support the 17 Sustainable Development Goals (SDGs).

Over the next three years, LEGO plans to invest more than €1.5 billion in sustainable material research and production equipment upgrades, continuing to lead the toy industry toward a low-carbon economy.

未來展望

Future Outlook

LEGO 集團透過不斷創新與永續發展策略，展現企業對環境的長期承諾。隨著新型回收輪胎的全面導入，品牌期望在降低碳排放的同時，為消費者提供高品質且兼顧環保的產品。

Through continuous innovation and sustainability strategies, the LEGO Group demonstrates its long-term commitment to the environment. With the full rollout of the new recycled tires, the brand aims to reduce carbon emissions while offering consumers high-quality, eco-friendly products.

LEGO 集團表示：「我們相信，玩樂與永續發展可以並存。未來，我們將持續透過創新材料與設計，打造更多環保產品，為全球孩童創造更美好的未來。」

The LEGO Group stated: "We believe that play and sustainability can go hand in hand. Moving forward, we will continue to create more eco-friendly products through innovative materials and design, helping build a better future for children around the world."