台北啟動永續旅宿獎勵計畫，打造亞洲綠色觀光新標竿

在全球邁向2050淨零碳排的集體承諾下，旅遊產業已成為不可忽視的減碳戰場。台北市政府於4月8日宣布啟動一項全新永續觀光獎勵計畫，透過補助、表揚與認證鼓勵旅館業走向環保與低碳轉型，試圖將台北打造成亞洲城市中綠色旅宿的典範。

這項由台北市觀光傳播局主導的政策，目標不僅止於提升旅宿業的環保意識，更期望創造一套可持續的經濟誘因與產業價值鏈。此舉呼應了全球旅遊城市紛紛導入ESG（環境、社會與公司治理）評估機制的趨勢，也預示台灣地方政府角色正從「宣導者」轉為「推動者」。

Amid the global push toward net-zero carbon emissions by 2050, the tourism industry has emerged as a critical battleground for decarbonization. On April 8, the Taipei City Government announced a new sustainable tourism incentive program aimed at encouraging hotels to transition toward environmentally friendly and low-carbon operations. Through subsidies, recognition, and certifications, the initiative seeks to position Taipei as a green hospitality leader among Asian cities.

Spearheaded by the Department of Information and Tourism (DOIT), the policy goes beyond simply raising environmental awareness in the hospitality sector. It aims to establish a sustainable economic incentive structure and value chain within the industry. This move echoes a global trend of tourism cities integrating ESG (Environmental, Social, and Governance) frameworks, and signals a shift in Taiwan’s local governments from “advocates” to “drivers” of sustainability.

觀光傳播局觀光產業科科長闕玉玲表示，該政策直接對準2050年淨零目標，將旅館業納入低碳轉型核心產業之一。「氣候危機已是全球共業，政府不能只靠法規施壓，更要創造誘因與正向循環。」她指出，台北市希望以此計畫為契機，帶動整體觀光產業升級，並提升城市的國際競爭力。

Chueh Yu-Ling, Director of the Tourism Industry Division at DOIT, said the policy is directly aligned with the 2050 net-zero goal, identifying the hotel industry as a core sector for low-carbon transition. “The climate crisis is a shared global responsibility. Governments can't rely solely on regulations - they need to create incentives and positive feedback loops,” she said. Taipei hopes this program will catalyze broader upgrades across the tourism industry and enhance the city’s global competitiveness.

獎勵內容與適用對象：從建築標章到第一線員工

本次獎勵計畫設有明確參與條件，參與業者需取得國內或國際綠色認證，包括台灣的「綠建築標章」、行政院環保署的「綠色旅遊標章（Green Travel Seal, GTS）」，或國際公信力較高的LEED（美國綠建築認證）、EarthCheck（全球旅遊業永續認證）、ISO 14001環境管理系統等。

另一方面，該計畫亦表揚對環保實踐有貢獻的旅館從業人員。凡任職滿兩年，並於低碳旅遊推動、節能減碳行動或創新服務流程中有具體成果者，皆可獲得個人獎勵與表揚，體現永續不只是高層決策，更須倚賴基層執行。

在宣布會上，闕玉玲特別點名多家已落實綠色轉型的示範業者，包括取得EarthCheck銀級認證的晶華酒店，其在能源、水資源管理與社區參與等面向皆達國際高標；君品酒店則採取實質行動淘汰一次性塑膠瓶，在客房樓層設置氣泡水機，減少塑料使用；而信星青年旅館更在建築設計階段即導入自然採光、雨水回收與模組化建材等永續概念，是本地少見以「綠旅」為核心定位的新型態旅館。

Incentives and Eligibility: From Green Buildings to Frontline Workers

The program lays out clear participation criteria. Eligible businesses must obtain recognized domestic or international green certifications, such as Taiwan’s “Green Building Label,” the Environmental Protection Administration’s “Green Travel Seal (GTS),” or globally respected accreditations like LEED (Leadership in Energy and Environmental Design), EarthCheck, or ISO 14001 Environmental Management Systems.

In addition, the program recognizes hotel staff who have contributed to sustainable practices. Employees with over two years of service who have achieved tangible results in promoting low-carbon tourism, energy saving, or innovative service workflows are eligible for individual awards and recognition - underscoring that sustainability depends not only on executive decisions but also grassroots implementation.

At the launch event, Chueh highlighted several exemplary hotels that have already embraced green transformation. Regent Taipei, for example, has earned EarthCheck Silver Certification for its high standards in energy, water resource management, and community engagement. Palais de Chine Hotel has phased out single-use plastic bottles and installed sparkling water stations on guest floors. Star Hostel Taipei has embedded sustainability from the ground up, incorporating natural lighting, rainwater harvesting, and modular materials into its design - positioning itself as a new model of “green travel”-focused accommodation.

永續旅館的經濟意義：不只是形象，更是市場優勢

隨著國際旅遊者對永續議題越趨敏感，擁有ESG亮點的旅館越能吸引高價值客群，並爭取國際企業或大型活動的住宿合作。 根據Booking.com 2024年永續旅遊報告，高達76%的全球旅客表示願意為綠色旅宿多付費，而企業在員工差旅時，也越來越重視是否入住ESG符合標準的場所。

換言之，永續轉型已不只是「加分項目」，更逐漸成為旅宿業者「能否競爭」的基本門檻。透過此一政策，台北市政府期望協助在地業者不僅提升營運體質，也更容易對接國際觀光、差旅與會展市場中對環境責任日益重視的客群與企業買家。

觀光局指出，正式申請將於今年底前開放，通過審查的旅宿業者與個人將可獲得官方證書、紀念獎章及金額獎勵，形成形象肯定與實質激勵兼具的雙軌制度。

The Economic Value of Sustainable Hospitality: Beyond Image to Market Advantage

As global travelers grow more conscious of sustainability issues, hotels with strong ESG credentials are better positioned to attract high-value guests and secure lodging partnerships with international corporations and large-scale events. According to Booking.com ’s 2024 Sustainable Travel Report, 76% of global travelers are willing to pay more for eco-friendly accommodations. Corporate travel planners are also increasingly prioritizing ESG-aligned venues for employee trips.

In this light, sustainability is no longer a “nice-to-have” but a baseline requirement for market competitiveness. Through this new program, the Taipei City Government aims to help local businesses improve operational resilience and connect more effectively with global tourism, business travel, and MICE (meetings, incentives, conferences, and exhibitions) markets that are placing greater emphasis on environmental responsibility.

The DOIT stated that applications will officially open later this year. Successful hotels and individuals will receive official certification, commemorative awards, and financial incentives - creating a dual-track system of symbolic recognition and material support.

對照國際：亞洲城市如何打造綠色旅遊競爭力？

事實上，亞洲已有多個城市推動類似機制。新加坡早在2022年即啟動《綠色計畫2030》，鼓勵全國旅館達成至少一項永續認證，並設立碳排資訊揭露平台供旅客查詢。日本東京也針對綠色旅宿提供補助與技術協助，並透過都營設施標準訂定，帶動整體業者跟進。

相比之下，台灣地方政府於旅宿碳排管理與永續指標建置尚屬初期階段，此次台北市的政策具有高度示範意義。若能持續優化認證審查流程、結合旅遊行銷資源與產業培訓，將有望提升整體觀光服務能量，並促進與國際永續旅遊市場的實質接軌。

台北市旅館商業同業公會理事長趙一任表示，業界普遍對政策方向抱持肯定態度，雖部分申請細節仍需釐清，「但能得到實質誘因與政策支持，對業者而言是一種及時雨。」

專業培訓與產業支持：打造永續轉型的基礎建設

然而，永續不只是換個燈泡或減用瓶裝水那麼簡單。許多旅館仍缺乏碳盤查能力、永續行銷策略或低碳供應鏈知識。業界人士指出，政策若要真正推動產業結構轉型，應搭配專業訓練資源、建立資訊交流平台，並長期穩定地提供技術與政策支持。

International Comparisons: How Asian Cities Are Building Green Tourism Competitiveness

Several Asian cities have already implemented similar systems. Singapore launched its “Green Plan 2030” in 2022, encouraging all hotels to obtain at least one sustainability certification and providing a carbon disclosure platform for travelers. Tokyo offers subsidies and technical support for green accommodations, and sets sustainability standards for metropolitan facilities to lead by example.

By contrast, carbon management and sustainability benchmarks for Taiwan’s hospitality industry remain in their early stages. Taipei’s new initiative thus carries significant demonstration value. With further optimization of the certification process, integration with tourism marketing and industry training, the city has the potential to boost overall service capacity and connect more deeply with the global sustainable tourism market.

Zhao Yi-Ren, Chairman of the Taipei Hotel Association, said the industry generally supports the policy direction. “While some application details still need clarification, receiving tangible incentives and policy support is a timely boost for businesses,” he noted.

Training and Industry Support: Laying the Groundwork for Sustainable Transformation

However, sustainability is more than replacing lightbulbs or cutting back on bottled water. Many hotels still lack the tools for carbon inventorying, sustainability marketing strategies, or low-carbon supply chain integration. Industry experts point out that to truly reshape the sector, policies must be paired with professional training resources, knowledge-sharing platforms, and long-term technical and policy support.

未來若能串聯中央推動的碳費、碳盤查制度與地方的獎勵機制，不但有助於旅宿業掌握自身碳風險，也能協助企業客戶在差旅安排時納入碳揭露與ESG績效的考量，創造更完整的永續價值鏈。

後記：從旅館到城市，綠色是未來的共同語言

Looking ahead, aligning this local initiative with national policies on carbon fees and carbon inventory mechanisms could help hotels better understand their carbon risks. It would also assist corporate clients in factoring carbon disclosures and ESG performance into their travel planning - creating a more complete and interconnected sustainable value chain.

Postscript: From Hotels to Cities, Green Is the Language of the Future

城市旅遊不再只是「看風景」那麼簡單。它是消費者、企業與政府在氣候轉型下的生活選擇與產業選擇。而旅宿業，正是城市永續的門面與實踐場域。

台北市這項政策，儘管仍處於啟動初期，卻已釋出明確訊號──永續不只是口號，而是可被計量、可被獎勵、可被經營的新價值。未來，如何讓更多中小型旅宿也能參與、如何串聯上下游綠色供應鏈、如何讓政策成為制度性力量，將是這項永續旅宿計畫是否能真正開花結果的關鍵。

Urban tourism is no longer just about “sightseeing.” It reflects the lifestyle and economic choices of consumers, businesses, and governments in a time of climate transition. The hospitality industry is both a frontline symbol and a practical arena for urban sustainability.

Though still in its early stages, Taipei’s policy sends a clear message: sustainability is not just a slogan - it’s a new kind of value that can be measured, rewarded, and managed. The key challenges ahead lie in ensuring broader participation from small and medium-sized hotels, linking green supply chains, and institutionalizing policy support so that this sustainable lodging initiative can take root and thrive.

如同環保不是某一家飯店的選擇，而是一整座城市的選擇。這條路剛起步，但值得走下去。

After all, environmental responsibility should not be the choice of a single hotel - but a city-wide commitment. This journey has just begun, but it's one well worth taking.